,allowExpansion)
Area73
Create new digital interactions through multisensory experiences.
Technology you can see, hear and touch
Area73 is Reply’s lab dedicated to new forms of interaction between people, products and digital systems.
Here, AI, immersive technologies and multisensory interfaces turn digital interactions into a lived experience . Immersive environments, Digital Humans, advanced conversational interfaces, mixed reality, 3D scanning and product configurators make digital experiences more natural, contextual and closer to the way people perceive the physical world.
Technologies that activate perception
In Area73, technology engages different sensory dimensions and opens up new possibilities for more intuitive, immersive and accessible digital interactions. Each installation shows how a product, content or service can be explored in a new way: not only seen or heard, but experienced through a more natural, physical and contextual interaction.
)
)
)
,allowExpansion)
Digital experiences for real-world scenarios
In Area73, you can discover how AI, immersive technologies and multisensory interfaces take shape in concrete scenarios: from product development and digital communication to customer experience and conversational AI.
The installations are a starting point to imagine new applications, test interaction models and identify opportunities that can be brought into business processes, services and enterprise experiences.
Product Development & Manufacturing
From sketch to Digital Twin, Area73 shows how AI, 3D scanning, three-dimensional models, and multimodal configurators can support ideation, prototyping, design review, and product development.
Advertising &
Digital Communication
Generative AI integrated with real-time production tools opens up new creative languages for campaigns, events, branded experiences and personalised content.
Customer Service &
Conversational AI
AI agents, conversational interfaces and Digital Humans enable new omnichannel relationship models that are simpler, more natural and more continuous.
Instore &
Customer Experience
Virtual try-on, phygital experiences, product configurators, holographic displays and multisensory interactions show how retail experiences can become more personalised, engaging and seamless, supporting both customers and sales assistants.
Book a visit to Area73
Experience the technologies inside the lab, meet the Reply teams and discover how AI, multisensory interfaces and immersive technologies can shape your next digital experience.
Discover all our Labs
,allowExpansion;Resize,width=660)
,allowExpansion;Resize,width=660)
,allowExpansion;Resize,width=660)
,allowExpansion;Resize,width=660)
,allowExpansion;Resize,width=660)
,allowExpansion;Resize,width=660)