Case Study

Unified digital communication platform
for Swissport

A flexible, potent digital solution for a user-centric, entertaining, fluid and responsive digital experience.


Strengthening the brand message globally

Swissport International AG is the world’s leading provider of airport ground services and air cargo handling. Headquartered in the Swiss town of Opfikon near Zürich airport, the company, which is now private-equity held, had revenues of €3.13 billion in 2019. The disruptions to international travel caused by COVID-19 had a serious impact on Swissport which is now recovering strongly.

In the summer of 2022, Swissport was operating at 287 airports in 45 countries on six continents and employed 48,000 people worldwide. The sheer range and geographical spread of Swissport’s activities was reflected in a fragmented digital footprint which weakened its brand message. On the eve of the pandemic, in 2019, the company embarked on a huge project to rebrand and relaunch the website.


Digital communication across 285 airports in 45 countries

Aviation services giant Swissport decided to work with Comwrap Reply to deploy Ibexa DXP (Digital Experience Platform) to update and modernize its digital presence and seize the opportunity for a refresh of its overall digital corporate design. Key to the project was to organize and display key information and background about Swissport’s services and locations coherently across many thousands of data points.

Along the group’s vast global network structure, the main site also implements an interactive map, an innovative news and multimedia section, enabling visitors to easily publish content from the website to social media. Swissport operates five business lines across 287 airports and needs a powerful and robust DXP that would not be overwhelmed by the complexity and sheer volume of this data structure.

A flexible, potent

digital solution

Many of the Swissport markets operated distinct sites on a multitude of platforms. Investor and media information was poorly integrated with the main corporate Swissport site which was not adapted to the requirements of “mobile first”.

Supported by Comwrap Reply, Swissport was able to launch a new corporate global website that caters to the diverse expectations of Swissport’s many external and internal stakeholder universe - including airline customers, their passengers, the freight operators, forwarders, as well as potential employees, the media and the general public - across all the geographies. The new corporate website fulfils this function in a user-friendly, entertaining, fluid and responsive way.

Ibexa and Comwrap Reply immediately gave us the confidence that we would be able to position Swissport in the digital sphere to what it is in real life: The world’s preferred ground services partner for airlines.

Christoph Meier

Head of Group Communications
& Brand Management, Swissport


In 2021, Swissport International AG provided best-in-class airport ground services for some 97 million airline passengers (preCOVID 2019: 265 million) and handled roughly 5.1 million tons of air freight (2019: 4.6 million) at over 120 air cargo centers worldwide. Several of its warehouses have been certified for pharmaceutical logistics by IATA’s CEIV Pharma and by the British MHRA. The world's leader in airport ground services and air cargo handling, with currently around 48,000 employees, was active at 287 airports in 45 countries on six continents as of 14 July 2022.


Comwrap Reply specialises in the implementation of cloud-native digital experience and e-commerce platforms based on Adobe Experience Cloud and Ibexa DXP. Comwrap Reply differentiates itself from internet agencies and IT consultancies through a "cloud-native strategy": the standards-based integration in the cloud leads to short project lead times and lower overall project costs. Comwrap Reply's services include consulting, experience design and system integration.