Case Study

UniGPT: democratising Artificial Intelligence in the Unipol Group

The Unipol Group, together with Cluster Reply, brings generative AI into daily work, improving productivity, efficiency, and collaboration.

The Challenge

Making AI accessible, safe, and useful for all Unipol employees, ensuring compliance with regulations and integration with corporate systems.

The Scenario

Unipol accelerates digital transformation with AI

The Unipol Group is one of the main players in the Italian insurance sector, with over 12,000 employees and a network of more than 2,000 agencies distributed across the Italian territory. In recent years, the company has embarked on a structured digital transformation journey aimed at introducing Generative Artificial Intelligence in various operational areas: from supporting agents and clients to managing internal processes and services for employees. With UniGPT, the Group aims to strengthen its commitment to enabling new models of interaction and collaboration, combining technology, security, and the enhancement of processes with the ultimate goal of improving the human experience.

The solution

Generative AI in service of people

Cluster Reply has developed UniGPT, a generative AI assistant designed to put artificial intelligence in the service of the user, making it a concrete and daily support structure for all employees of the Group.

The solution, built on a modular and agentic infrastructure, allows for interaction using natural language, document analysis, and controlled web source consultation, improving productivity, efficiency, and access to knowledge.

UniGPT integrates a series of advanced features that enable new models of work and collaboration. All of this is supervised by control and governance mechanisms (Guardrail) that ensure safety, ethics, quality and full compliance with artificial intelligence regulations (AI Act, EIOPA), ensuring at the same time an effective integration with existing business systems.

Smart
interaction

Natural language dialogue to request clarifications, draft texts, or analyse documents uploaded directly into the chat.

Enhanced
creativity

Generation of textual content, images, and digital materials to support communication and the creation of new business assets.

Support
operations

Immediate and secure access to internal data and information, reducing search times and improving the accuracy of responses.

Expansion of
knowledge

Controlled search on web sources to constantly expand the informational perimeter with updated and relevant content.

Collaborative
analysis

Automatic meeting summaries, identification of key points, and facilitation of information sharing.

Specialised
Agents

Creation of dedicated vertical assistants for specific processes or functions, to continuously enhance the corporate AI ecosystem.

The results

Efficiency and collaboration enabled by AI

With UniGPT, artificial intelligence is concretely entering daily work, becoming a support tool for people and business processes and enabling a new operational model based on efficiency, collaboration, and continuous innovation.

The benefits are reflected in multiple dimensions:

It is one of the leading insurance groups in Europe and a leader in Italy in the Non-Life sectors (particularly in the Auto and Health sectors), with a total collection of 15.6 billion euros, of which 9.2 billion in Non-Life and 6.4 billion in Life (data 2024). It adopts an integrated offering strategy and covers the entire range of insurance products, operating mainly through the parent company Unipol Assicurazioni, UniSalute (a leader in health insurance in Italy), Linear (direct auto insurance), Arca Vita and Arca Assicurazioni (life and non-life bancassurance, through the branches of BPER, Banca Popolare di Sondrio and other banks), SIAT (transport insurance), DDOR (insurance company operating in Serbia). It is also active in the real estate, hospitality (UNA Italian Hospitality), healthcare (Santagostino), and wine (Tenute del Cerro) sectors. The ordinary shares of Unipol Assicurazioni S.p.A. have been listed on the Italian Stock Exchange since 1990 and are present in the FTSE MIB® and MIB® ESG.

Cluster Reply is the company of the Reply Group specialized in consulting and system integration services based on Microsoft technologies. With in-depth knowledge of the various market segments and thanks to Microsoft certifications in the areas of Modern Work, Business Application, Digital & Apps Innovation, Cloud & Infrastructure, Data & AI, IoT & Security, CRM, Low-Code, and Sustainability, Cluster Reply creates solutions that ensure efficiency, flexibility, and security.