Case Study

Digital Charging Solutions hyper-personalized experiences for Future Mobility

Digital Charging Solutions as key global driver of the transition to electric mobility relies on Syskoplan Reply.

The Future of Mobility is Electric

Digital Charging Solutions (DCS) was founded as part of the Mobility Joint Ventures of BMW Group and Daimler AG to develop public charging solutions for automotive manufacturers and fleet operators making it one of the key global drivers of the transition to electric mobility. Their white label solutions for public charging provide access to a wide range of charging point operators and enable drivers of e-vehicles to find, use and pay for public charging sessions worldwide.

Next-gen Customer Experience Management

To further promote the adoption of e-mobility as the pillar of the transition towards more sustainable forms of transportation, DCS decided to optimize their sales, services and marketing processes and align them with the growth course of their business development. To this end, DCS chose Syskoplan Reply as their trusted partner for the implementation of SAP Sales Cloud as well as the SAP marketing solution Emarsys as backbone of this optimization process.
The cloud-based solutions of the SAP Customer Experience Platform are scalable, available on demand and are out-of-the-

box integrated into the SAP ERP landscape with the possibility to connect non-SAP systems. For DCS the native ERP Integration through SAP Sales Cloud combined with a 360-degree customer view enriched by contextual information from other systems were the main reasons to choose SAP CX solutions to support their growth strategy. Having all customer information available in real time and with the embedded automation and AI services as well as an intuitive user interface is key to optimizing processes and to significantly increasing efficiency.

Future of Marketing for Electric Mobility

Syskoplan Reply supported DCS in implementing a real-time omnichannel customer engagement platform based on SAP Emarsys. This platform consolidates various marketing technologies and shortens time to value. It allows DCS to hyper-personalize customer communication across all channels and to benefit from a high degree of automation covering all the essential processes related to marketing and customer communication. By including AI-based prediction and pre-built scenarios, marketers are empowered to design, test and run more effective campaigns more efficiently. Efficiency further benefits from a wide array of marketing automation capabilities. As a cloud solution, the platform offers scalability and automatic feature updates.

With this support, DCS can concentrate on further promoting an accelerating the adoption of e-mobility, by improving the customer experience for e-vehicle charging services. DCS is taking the lead as an essential driver of the ongoing transport revolution and is actively shaping the future of mobility.


Highly personalized and relevant communication


AI-based predictions & pre-built scenarios


Integrated marketing automation for campaigns


Comprehensive analytics and forecasting tools

Digital Charging Solutions


Digital Charging Solutions GmbH (DCS) develops charging solutions for automobile manufacturers and fleet operators, making it one of the world's most important drivers of the transition to electromobility. The full-service white label solutions of DCS allow OEMs and fleet operators to realize their electromobility strategies, because with integrated digital solutions, the company makes charging at charging stations easy, safe and comfortable. In the process, with over 370,000 charging points in 31 integrated markets, as well as transnational charging, Digital Charging Solutions GmbH boasts the fastest-growing charging network. Since the beginning of 2019, Digital Charging Solutions GmbH has been part of the mobility joint venture between the BMW Group and Daimler AG. In October 2021 bp followed as third shareholder. With the charging service CHARGE NOW DCS provides a seamless charging experience for all EV drivers.

Syskoplan Reply


Syskoplan Reply is the SAP expert in the Reply network and masters the entire SAP solution portfolio. Syskoplan Reply is the ideal partner for a successful implementation of digitalization and transformation initiatives in terms of Sustainable Intelligent Enterprise and Customer Experience for mid-sized companies and large enterprises. Using state-of-the-art project methodologies and leveraging the latest cloud technologies, Syskoplan Reply develops and integrates IT solutions into existing enterprise landscapes. In collaboration with other experts within the Reply network, Syskoplan Reply delivers the decisive added value for solutions that focus on customer benefits.