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ESG factors within financial advisory
How to include the sustainability theme among the investment stories within the financial advisory service model, offering investment products and dedicated portfolios to Private Bankers and end customers.
The project and the new dimensions of sustainability
The client is one of the preeminent Italian private bank, specialised on wealth management advisory services with an asset under management greater than 70 billion Euros.
The service model and the consulting platform, previously characterized by purely financial views and analyses, have been enriched with information on environmental, social and governance (ESG) factors, in both terms of single product and portfolio. In this way, a different interpretation was provided to the Private Banker in the advisory process with the client.
During the research phase of financial products, the filters and selection criteria were enriched with the new dimensions of sustainability, so as to be able to select one or more instruments in a targeted and personalized manner.
Results achieved and potential enablers - Integration into the advisory process
The revision of the service model was obviously accompanied by the modification of the tools available to the Private Bankers.
The financial information of each product was integrated with sustainability data, with the completely redesigned product sheet (for example, synthetic ESG score, sustainability objectives compatible with the management strategy, impacts of the instrument on water consumption and CO2 with practical examples such as the number of showers or Rome-Milan trips, ...).