VORyou & VORleads: Vorwerk’s recipe for success in direct sales of Kobold and Thermomix products
Syskoplan Reply supports sales for the Kobold and Thermomix product ranges with digital assistants, thereby ensuring an efficient sales process – without losing that personal touch.
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#householdappliances
#SAP
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The project at a glance
How Kobold and Thermomix
sales are thriving in the digital age thanks to a new SAP solution.
The scenario using the example of Thermomix
Convincing at the kitchen table
Since the 1970s, Thermomix has inspired not only passionate home cooks but also anyone who values convenience, time savings, and effortless cooking. Vorwerk’s all-in-one kitchen assistant chops, cooks, steams, and weighs – and unlike most kitchen appliances, it isn’t sold in stores, but directly at the kitchen table.
Between date dip and warm bread with a cheese crust, Thermomix consultants invite customers into a hands-on culinary experience that blends cooking and conversation. But in a digital age, how can these personal encounters continue to create lasting customer relationships? And how can precise data and digital processes enhance direct sales without losing the human warmth that defines them?
The solution
One platform, two intelligent SAP-based assistants
Together with Vorwerk, Syskoplan Reply has developed a tailor-made solution based on the SAP Business Technology Platform (BTP). This new cloud-based app replaces handwritten notes, flyers, and paper order forms, bringing digital structure to Vorwerk’s international direct sales operations. At the same time, it supports Thermomix consultants throughout the entire sales journey – freeing up more time for personal interaction and authentic customer experiences.
VORyou – the digital sales assistant
Anyone hosting a Thermomix demonstration today has more than just the perfect recipe for homemade strawberry ice cream at hand – they have VORyou on their tablet. Whether presenting the latest Thermomix model or sharing recipe inspiration, VORyou equips consultants with everything they need to deliver engaging, seamless demonstrations.
The app provides instant access to product videos, digital information materials, and recipe content, while also enabling direct order entry and customer feedback – all digitally, intuitively, and in real time. The result: less paperwork, smoother processes, and more space for what truly matters – genuine personal connection.
VORleads – the automated back office
Behind the scenes, VORleads manages all lead and customer activities with smart automation. From task assignments and reminders to customer tracking, the system ensures a transparent, structured overview of every interaction. Consultants can focus on their customers, while VORleads handles the organisational details efficiently and reliably.
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The result
Efficiency meets emotion
Thanks to Syskoplan Reply, Vorwerk has seamlessly combined efficiency and emotion in its Thermomix and Kobold sales. With VORyou and VORleads, consultants enjoy simplified workflows and optimised processes – empowering them to provide exceptional customer experiences while making Vorwerk’s direct sales model future-ready.
Vorwerk is the number one direct sales company in Europe and a global leader in the direct sale of high-quality household appliances. The internationally operating family-owned company was founded in 1883 in Wuppertal, Germany. Vorwerk's core business is the production and sale of high-quality household products (Thermomix® kitchen appliance, Kobold vacuum cleaner). Vorwerk always seeks direct contact with its customers. The consultants are at the center of activities and serve as a central point of contact. The akf group also belongs to the Vorwerk family. Vorwerk generates a group turnover of 3.2 billion euros (2022) and is active in more than 60 countries.
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.