De’Longhi in the spotlight: Hollywood meets coffee enjoyment
How De’Longhi turned the “F1” film premiere in New York into a stage for premium coffee enjoyment and reached over 1.1 million people online.
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The challenge
From the event to the feed
When Brad Pitt walked the red carpet at the New York premiere of “F1,” he did so not only as the star of the film but also as the face of De'Longhi, a role in which he has given the Italian brand global visibility for years. To match the cinematic occasion, De'Longhi unveiled the exclusive “Pit Stop” coffee bar at the premiere after-party, designed with the sleek look and feel of Formula 1. Here, the true stars of the brand took center stage: its premium coffee machines - from the ‘Rivelia’ to the ‘La Specialista Maestro’ to the ‘PrimaDonna Aromatic’. The challenge was clear:
How could this unique live experience be brought to life for a broad online audience?
The campaign
Influencer storytelling with international glamour
Elbkind Reply introduced another key protagonist: influencer, model, and pilot Jana Heinisch. With more than 310,000 followers, she invited her community to join her journey to New York. Through reels and stories, Jana offered authentic behind-the-scenes glimpses – from the red carpet to the first sip of a signature cocktail.
Whether enjoying the “Hot Lap Espresso Martini” or the non-alcoholic “Turbo Shot Coffee Aperitivo,” she presented De'Longhi’s coffee machines in a stylish yet approachable way, right at the heart of the action. Her content positioned the iconic “Pit Stop” as an immersive experience, seamlessly blending Hollywood glamour with Italian coffee culture.
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Copyright of images: Jana Heinisch, https://www.instagram.com/jana.heinisch
The results
Smart product presentation with measurable impact
With this influencer activation, De’Longhi continued its strategy of creating emotional brand experiences while positioning itself at the heart of pop culture. The campaign transformed an exclusive event into a digitally amplified experience, firmly embedding the brand in the minds of its target audience.
1.1 million impressions
generated through authentic influencer storytelling
High visibility
for De’Longhi in the context of Brad Pitt and the “F1” premiere
Successful fusion
of premium products, lifestyle, and entertainment
The Italian De'Longhi Group is one of the leading companies in the small household appliances sector. The company sells premium brand products under the De'Longhi, Kenwood, Braun and nutribullet® brands, among others, and relies on a four-brand strategy from a single source in the German and Austrian markets.
Elbkind Reply is a digital creative agency based in Hamburg and Berlin. For Elbkind Reply, a deep understanding of people and their habits is the basis for building a successful brand. In order to be as effective as possible, the international team combines in-depth know-how from data, content, channels, media, creation and technology. On this broad basis, Elbkind Reply establishes a fully integrated ecosystem of digital touchpoints where brand and customer meet to talk about and order products and services.