Leading Provider

of SAP Services

The PAC RADAR ranks Reply as Top Service Provider for SAP CX
and SAP S/4 HANA in Germany 2022

SAP Services

The PAC RADAR is a tool for holistic evaluation and visual positioning of software and ICT service providers on local markets. With the help of predefined criteria, PAC evaluates and compares providers’ strategies, development, and market position, in addition to their performance and competencies within specific market segments.

The PAC RADAR "Leading Providers of SAP Services in Germany 2022" gives IT decision-makers an overview of the relevant players in the market.


Top ranking for Reply in SAP-related services

The study analyses the performance of 20 international consulting companies and service providers that implement SAP projects in dedicated IT market segments.

The provider comparison for Customer Experience Services (CX) certifies Reply as a "Best in Class" provider in the market. In the two segments S/4HANA Services and SAP Consulting & Systems Integration, Reply achieves the rating "Excellent".



A key aspect of SAP's vision of the Intelligent Enterprise is to deliver personal, trusted, and connected customer experiences. Digital Customer Experience (CX) solutions are therefore among the most important extensions that SAP itself offers to customers. They enable the creation of an environment with a clean core application to connect horizontal and vertical functions via APIs or the SAP Business Technology Platform (BTP). SAP Customer Experience (CX) includes cloud solutions for marketing, e-commerce, sales, service and customer data, and delivers real-time interactions with intelligent technologies such as machine learning.

SAP has worked over the past year to integrate these solutions with its SAP One Domain Model, a unified domain model for business objects distributed throughout different SAP applications, enabling those systems to speak the same language during data exchange. SAP CX enables the design of hyper-personalised customer experiences across the entire customer journey through a unified view of the customer - building on a consolidated customer data set across the cloud portfolios and the SAP S/4HANA suite - the ability to predict, anticipate and respond in real time, and the implementation of an end-to-end experience by connecting customer demand and supply chain.

PAC rates Reply as "Best In Class Provider" in the area of SAP CX-related services for its outstanding competence and market strength.


SAP S/4HANA migrations are driving growth in the SAP services market. The challenge for SAP customers will be to handle the plethora of upcoming SAP S/4HANA migrations in the coming years, given that, according to the PAC CxO Survey, less than 10% of companies have already completed their migration. The main bottleneck in the foreseeable future will be skilled resources. The situation is likely to worsen as 2027 approaches, when SAP will discontinue regular maintenance for older ERP versions.

All new SAP solutions and platforms are cloud-based or offer at least the option to be used in the cloud. Cloud computing is becoming relevant for core ERP as well. A growing number of companies start using public cloud environments such as Microsoft Azure or Amazon Web Services to host SAP ECC or SAP S/4HANA solutions. This is where Reply steps in to build bridges between the SAP Cloud world and their customers’ ERP world, e.g. with the help of platform capabilities to implement and integrate hybrid cloud solutions with on-premises applications.

There are several initiatives by SAP and Reply to accelerate the transition. RISE with SAP, for example, is a sales and support program launched by SAP that gives customers reduced-fee access to SAP resources such as the Business Technology Platform integration platform and SAP’s process mining tools and engages with partners for migration and integration.

PAC rated Reply as "Excellent" in the area of SAP S/4 HANA-related services for its outstanding competence and market strength.


teknowlogy Group is an independent European research and consulting firm in the fields of digital transformation, software, and IT services. It brings together the expertise of two research and advisory firms, each with a strong history and local presence in the fragmented markets of Europe: CXP and PAC (Pierre Audoin Consultants).