)
Pulse: from big
data to smart data
Pulse is a data-driven insights platform able to support you by answering your main marketing questions. It helps you to drive your business forward and to gain business relevant insights based on digital data.
Start using the power of digital to drive your business!
In today’s fast-changing economy, it’s vital to know which factors actually drive your business forward, how you can optimize campaign budgets, and how to encourage employees to share their experiences and the lessons they have learned.
How to become a data-driven imaginator?
Let Pulse bridge left and right side of your organizations brain. We link analytical and inspiring insights to enable self-energizing creativity and learning within your marketing teams.
Pulse benefits for your business
Pulse is not only a customizable insights platform.
Unlike common analytics platforms, it offers a unique combination of revolutionary data science and marketing intelligence processes embedded in an agile dashboard technology, which allows it to deliver business value from the start.
Analytical benefits include an eight-fold increase in media value, a campaign performance increase of over 100%, a brand uplift increase of over 20%, and a supply chain efficiency increase of 65%. Creative benefits include new ways of working, better-informed decision-making, and employee empowerment.
Insights, not queries
It all starts with your business questions. Based on these, we gather information about requirements from all stakeholders and review internal and external data sources for potential insights. Next, a data-driven KPI assessment with KPI effect modeling creates a KPI set that is tailored to your needs and does not contain any unnecessary baggage.
All KPIs are set up in our Pulse dashboard for regular, automatic reporting.