Case Study

GROHE boosts B2B sales with an agile internal promo app

A new solution from Storm Reply allows GROHE to manage promotions more efficiently and cost-effectively. The introduction of the new application enables the company to implement sales promotions faster and in a more straightforward manner, present them online and evaluate them. 

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#CloudComputing
#Application Modernization
#B2B Sales

The vision

A new internal B2B application for GROHE promotional products that enables flexible and fast marketing

The scenario

Reduce waiting times and costs

GROHE is one of the world's leading suppliers of sanitary solutions and kitchen faucets and is part of the LIXIL Group, a global water technology and building equipment company. GROHE sells its products to plumbers via sanitary wholesalers. For this purpose, the sales staff use an internal app that enables them to present the latest products to local installation companies and introduce new discount campaigns. Previously hosted on-premises, the app required maintenance by an external agency, resulting in high monthly fees and long waits for updates.

The solution

The perfect basis for future business success

The redesigned cloud-based app not only offers a responsive and  intuitive user interface that allows GROHE’s internal marketing department to maintain master data independently, resulting in savings on monthly maintenance costs and external agency services. Thanks to its high level of compatibility with other systems and channels, it also allows GROHE to automatically collect data on the success of campaigns and generate reports directly from the app. In this way, the company can benefit from the new sales app's increased convenience and reduce costs while also benefiting from data-driven decision making based on reports.

How we did it

Migrating to AWS with the Storm Innovator

Storm Reply re-launched GROHE’s internal sales app using the Storm Innovator and migrated it to the AWS cloud. The Storm Innovator is a framework developed by Storm Reply that is based on best practices in the area of cloud-native web applications. This enables the experts to keep development costs as low as possible and reduce time-to-market to only three months.

‘The new app saves us ongoing monthly costs and allows us to provide our sales colleagues with new discount campaigns quickly and flexibly. The usability of the modernised app is highly appreciated by our employees and it also contributes to a much more agile and efficient workflow.`

Madlen Weinrich

Product Manager Bath, LIXIL EUROPE

GROHE

GROHE is a leading global brand for holistic bathroom solutions and kitchen fittings. Since 2014, GROHE has been part of the strong brand portfolio of LIXIL, a leading manufacturer of trend-setting water technologies and building equipment. In order to offer ‘Pure Joy of Water’, every GROHE product is based on the brand values of quality, technology, design and sustainability. With its customised GROHE QuickFix, GROHE Professional and premium sub-brand GROHE SPA portfolios, the brand offers both life-enhancing product solutions and services. They are all geared towards the different needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, GROHE contributes to LIXIL's Impact Strategy with a resource-conserving value chain: from CO2-neutral production and the avoidance of unnecessary plastic in product packaging to water- and energy-saving product technologies such as GROHE Everstream, a water-recycling shower.

Storm Reply

Storm Reply is part of the Reply Group and specialises in developing and implementing innovative AWS-based solutions and services. The company's expertise in Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) enables them to provide comprehensive support throughout the entire cloud transformation process. Using AWS creates measurable business value. As an AWS Premier Consulting Partner, Storm Reply assists leading European and global companies with implementing and managing critical cloud-based systems and applications. The targeted use of AI and generative AI from the AWS portfolio automates processes and enhances long-term innovative strength. This creates a scalable, cloud-based foundation for the continuous transformation of business models.