Best Practice

Virtual interactions: Reply spaces on Roblox

A realistic reproduction of Reply's offices within the virtual universe of Roblox.

#Virtual Spaces

Roblox is an online platform and creation system that allows users to program and play with experiences (also created by other users). It has almost 50 million daily active users in 180 countries and is used as an engaging tool for marketing campaigns and corporate initiatives.

Reproducing our offices in an interactive virtual environment

We reproduced some of Reply's office environments in the virtual universe of Roblox.

Employees, represented by their avatar, can play immersive games and activities, such as riding bicycles or playing on swings, interacting with each other and with different objects spread around the setting (such as mugs, backpacks, and branded hats). Thanks to the virtual spaces recreated in Roblox, new employees can discover and interact with the Reply universe.


Infinity Reply specializes in 3D visualizations and the development of customized XR solutions. Based on the latest VR, AR and MR technologies as well as 3D visualization solutions, Infinity Reply enables innovative storytelling and interactive product communication. The portfolio includes XR consulting services, the development of creative and technological concepts, the production and implementation of content based on established technologies, data formats and interaction devices. Possible applications include product design and development, marketing and sales, training and service, and entertainment.