Sony Pictures Italia wanted to celebrate its new film 'Uncharted' originally and unconventionally through influencer activity. We chose to put two influencers in the shoes of Nathan Drake and Sully with a treasure hunt in the eternal city.
How to bring viewers into the atmosphere and environment of the highly anticipated Uncharted movie before its theatrical release?
A series of unique locations and mysterious puzzles were the backdrop to an adrenaline-pumping treasure hunt around some incredible locations in Rome (Giardino degli Aranci, Istituto Nazionale di Studi Romani, Cave di Claudio, Mitreo del Circo Massimo). Our treasure hunt features a couple of exceptional explorers: the travel influencer Human Safari and the gamer MikeShowSha.
It all started with a mysterious crate that arrived at the 2 influencers' homes. What was inside? A series of riddles and all the tools they'd need to tackle the treasure hunt.
The two adventurers experienced the treasure hunt first-hand in the Eternal City through unexplored locations steeped in history.
A mysterious and unusual journey took them through unfamiliar roman sites to confront a series of puzzles that tested their skills before finally arriving at the most important encounter: a real-life encounter with Nathan Drake, a.k.a international star Tom Holland!
Then, director Ruben Fleischer closed the tale with an unexpected cameo and a special message.
Instagram Stories, Reels and a 7 minute YouTube video storytold the tale of a truly unique adventure starring Human Safari and MikeShowSha. These two influencers have over 2 million followers on Instagram and 4 million subscribers on YouTube.
generated from MikeShowSha and
Human Safari’s IG Stories
7’ video on Sony Pictures
60’’ trailer on Sony Pictures
Xister Reply is a digital creative agency of the Reply Group, established in 2002 in the heart of Rome, Italy. Xister Reply process goes from strategy to implementation, delivering not only great creativity, but also finely crafted finished products. Xister Reply is driven by its attention to detail, passion for beauty and natural Italian style.