Internet of Things

Key Findings of the IDG Study on IoT

The Study

What advantages can companies achieve by introducing and implementing IoT projects? In response to this question, the current study Internet of Things 2019/2020, conducted by IDG Research Services together with Concept Reply as one of its partners, provides numerous findings. One of the positive trends is that the number of IoT projects implemented has risen from 44 percent in the previous year to 49 percent.

The companies benefit above all from higher profitability, falling costs and rising sales. What the study also shows is that there is still room for improvement. Most companies are currently concentrating their IoT projects on optimizing existing processes and products. The development of new business models and services based on IoT continues to play a subordinate role.

  • Participants: Top (IT) managers of companies in the D/A/CH region
  • Number of participants: 444 completed and qualified interviews
  • Conducted by: IDG Research Services
  • Publisher: Computerwoche, CIO, TecChannel and ChannelPartner
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    The interviewed companies are satisfied with the results of their IoT projects. More than half of the respondents stated that the first added value was achieved in less than three months after implementation. Only eight percent report that they could not achieve any added value and only one percent of IoT projects fail.


    The companies involved in the study focus primarily on optimizing existing processes and products. 41.5 percent of the companies stated that they had optimized their existing business processes. 38.9 percent of the companies were able to improve existing services or products with their IoT projects, while 34.5 percent were able to develop new products and services. Companies also see promising potential in an increase in sales (29.1 percent) and a reduction in costs (27.3 percent).

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    In half of the companies, the IT department and the CIO are responsible for the Internet of Things topics. In eleven percent of the companies, the managing director is in charge of IoT, which is especially true for small companies. Only five percent of companies have so far decided to set up a specialized team for the development, planning and implementation of IoT activities.

The IoT becomes established

The number of companies that have implemented IoT projects has increased to 51 percent compared to the previous year (2018: 39 percent). The details: Approximately one third of the companies implemented between three and five projects, 12 percent eleven to 24 use cases, six percent between 25 and 49 use cases. Overall, the gap between large and small companies is narrowing.

In general, the topic of IoT is becoming increasingly important: 21 percent of companies currently develop not only individual products or services but complete IoT strategies. The majority of IoT projects are cross-location (42 percent), cross-national (21 percent) or both (15 percent). There are currently no companies without IoT activities (2018: one percent; 2017: 17 percent).

Concept Reply

"Our strength lies in a multidisciplinary approach to cover all conceivable scenarios of an IoT value chain for end-to-end solutions. Our expertise covers connectivity and protocols as well as cloud technologies. This enables us to support our customers throughout the entire IoT innovation cycle."

Vincent Ohana, Partner Concept Reply

Concept Reply advises and supports its customers from the automotive, manufacturing, smart infrastructure and other industries in questions relating to the Internet of Things (IoT) and cloud computing. The aim is to implement end-to-end solutions along the entire value chain: from the definition of an IoT strategy to consulting on possible applications and the design and implementation of a specific application. This includes the selection of suitable technologies and components, communication and interaction between objects and devices as well as their integration.

If you are interested, we will be happy to personally present the key findings of the study to you and advise you - tailored to your industry sector:

Source Study/Graphics: Internet of Things 2019/2020 by IDG Research Services, Munich 2019