Marketing Automation

Service

Automate appointment scheduling

Like Reply, working with Agendize, can help companies integrate their tool to automate their customer relationship management. With Agendize, they can eliminate the wait time of the appointment process, free up their customers' time to discover their products.

22.11.2022 / Webinar

Event

Special Eloqua Release 22D

In this online session on 22nd November 2022, our guest speaker reports about a lead management project at SICK AG. Furthermore, the Like Reply experts give an overview of the Eloqua 22D release update and an insight into the Eloqua highlights as well as Oracle Cloud World 22.

20.09.2022 / Webinar

Event

Eloqua Release 22C

Join this webinar on 20th September 2022 when the Like Reply experts explain the new features of the Eloqua 22C Release like Integration Enhancements. Our experts also give some insights on implementing forms directly in your emails and creating a GDPR-compliant Contact Deletion Concept.

23.06.2022 / Webinar

Event

Eloqua Release 22B

The upcoming Eloqua Release 22B includes a lot of new features like Commerce and Marketing Campaign Integration, Engage Send Limits and more. Join our Like Reply experts for this webinar on 23rd June 2022. The experts present the latest features and functionalities.

24.05.2022 / Webinar

Event

The Road to Modern Selling

Nowadays, buyers educate themselves online on their own terms and only letting you know they’re ready to buy until late in the game. Join us in this webinar on 24th May 2022 with Stäubli, Showpad and Like Reply experts to learn more about new selling models. They address the impact of Sales Enablement Tools in a concrete case study at Stäubli and share their experiences with you.

26.04.2022 / Webinar

Event

Cookieless Future – What do you need to know?

Join the experts from Tealium and Like Reply on 26th April 2022 to learn more about a cookieless future. They address the impact of current and upcoming privacy measures and discuss solutions to target customers and prospects without relying on third-party cookies - for example implementing server-side tracking or adopting a CDP to collect analytics data.

08.03.2022 / Webinar

Event

Eloqua Release 22A

Join this webinar on 8th March 2022 with our experts for an inside look at the new enhancements and features in the Eloqua 22A Release. Learn more about our naming generator app and Nurturing Campaign, an immersive campaign, and learn more about Lead Nurturing.

09.12.2021 / Webinar

Event

Eloqua Release 21D

The new Eloqua 21D realease includes several new features and important updates, regarding SMS & Salesforce improvements. Join our online session with Like Reply on 9th December 2021 to learn more. Our experts also give brief insights into some new apps that could boost your campaign performance and your daily efficiency.

06.10.2021 / Webinar

Event

iOS 15 – the Impact

Apple introduced new privacy protections that allow a better data control. This may have an impact on marketing professionals and their email marketing activities. Learn more about Apple’s Mail Privacy Protection and how to adjust and measure your email programs in order to maintain email performance with the experts in our webinar on 6th October 2021.

Customer Data Platform

Article

Personalization with Customer Data Platforms

Like Reply helps companies to improve their personalization management with the help of Customer Data Platforms. Through personalized customer communication, businesses can acquire and retain customers more easily and effectively.

Customer Data Platform

Article

Data centralization with customer data platforms

Like Reply helps companies to evaluate, choose and set up a suitable Customer Data Platform, ensuring the centralization of all data in one place.

Customer Data Platform

Article

Creating detailed customer profiles

Like Reply helps companies create detailed customer profiles with Customer Data Platforms. This makes it easier to identify needs and develop effective marketing strategies and campaigns based on real facts rather than preconceived notions.

Marketing Strategy

Service

Campaign Strategy

Many customers today expect companies to tailor communications and services to their needs. Like Reply helps clients create a comprehensive campaign strategy based on their existing technology or tool architecture, and provides advice in the decision-making process for a new tool when needed.

Marketing Automation

Service

Cross-Channel Automation

To ensure a personalized experience to customers, companies should provide data-driven omnichannel communications at every stage of the customer lifecycle. As this process involves manual, repetitive work, both the need and the offer of marketing automation tools have increased immensely. Like Reply supports the creation of personalized campaigns and performs a detailed campaign audit in advance.

User Experience

Service

Personalized User Experience

The mission of keeping customers engaged and securing their attention, has made personalized experiences essential for any company's marketing strategy. Like Reply helps businesses create detailed campaign flows, increase conversation rates and create a coherent and holistic customer journey.

Marketing Automation

Service

China is calling with WeChat

As business grows in China, central marketing teams are faced with the fact that the usual marketing channels such as Instagram, LinkedIn and emails do not work. Like Reply helps companies develop a WeChat strategy for the Chinese market.

09.03.2021 / Webinar Series

Event

Eloqua Release Updates for effective Marketing

Eloqua has released a number of new features and updates which improve the marketing automation activities of companies. Like Reply explains in these sessions how these updates make the platform even more dynamic.

Print-Mailing Integration

Service

Digital Marketing with Print Mailings

Like Reply succeeded in providing an interface between Oracle Eloqua and Print Mailing. As a service of Deutsche Post, Print Mailing triggers direct mailings from marketing automation platforms such as Oracle Eloqua and therefore enables individual customer targeting.

Digital Marketing with Print Mailings 0

Retail Digital Program

Best Practice

The digital transformation of retail networks

The digital transformation of retail networks: a strategic approach to supporting local business communication

Retail Digital Program

Best Practice

FCA dealer digital program

Transforming the relationship between dealer and user and using digital channels as a lead generation tool are the challenges the FCA group faced with the Dealer Digital Programme.

FCA dealer digital program 0

Retail Digital Program

Best Practice

The senergy between physical and digital

Like Reply is passionate about the topic of synergy between online and offline consumer behaviour. The boundaries between offline and online shopping experiences are becoming increasingly blurred, not just in terms of analysis, but also in terms of the purchasing process.

The senergy between physical and digital 0

SEO

Best Practice

SEO Training for editorial teams and individual users: Increase traffic to your website

Enabling editorial teams to produce SEO-friendly content is an important step for a website or newspaper to improve the positioning of their content and website. Read this article to learn more about individual and team training.

SEO

Best Practice

From information needs to SEO keyword strategy

Before words comes the need, which is only later translated into language. This is why we build semantic indexing of keywords once the latent and explicit information needs of users have been identified and understood.

From information needs to SEO keyword strategy 0

SEO

Article

How to index a site on GOOGLE: A SEO approach

Search engines take nothing for granted. To ensure complete indexing and optimal positioning, Like Reply adopts a solid SEO approach to define a winning strategy which can adapt to future algorithm changes.

How to index a site on GOOGLE A SEO approach 0

Analytics

Article

Analytics: A data-based approach for the evaluation of a company´s results

Return on investment is measured by means of macroscopic indicators. Thanks to a data-driven approach, Like Reply is able to make those indicators more specific. Digital Analytics refines the traditional lens of analysis. Thus, over a long term the evaluation of results can be more "qualitative" in nature.

Analytics

Best Practice

Predictive analysis to FOSTER a more evolved experience for the user

The technology used in predictive analysis, in the form of machine learning algorithms, statistics and data-mining techniques, helps us in the development of models and emerging trends in the data gathered. Using predictive analysis, we develop a positioning strategy for the company that offers the advantage of intuition and the interpretation of online and offline phenomena.

Predictive analysis to FOSTER a more evolved experience for the user 0

Analytics

Best Practice

Advanced analytics as a tool to boost interactions with customers

What is advanced analytics and what methods does it offer for your business? Why is it important and how do we use it to boost engagement with customers? What types of advanced analytics are there and what are the differences between them?

Advanced analytics as a tool to boost interactions with customers 0

Performance Marketing

Best Practice

Definition of KPIs and campaign optimisation

The achievement of a client's business objectives relies on the correct identification of the KPIs to be monitored. Furthermore the careful evaluation of interactions that have taken place between various communication channels and used in a performance marketing strategy is an important aspect.

Performance Marketing

Best Practice

Selecting the right mix of tools to maximise results

Not every channel is effective for every situation or context in which the business operates. Like Reply outlines characteristics and main features of the communication tools most widely used in digital performance marketing.

Selecting the right mix of tools to maximise results 0

Performance Marketing

Best Practice

Approaching performance marketing

How is a performance marketing campaign formed? Like Reply follows a tried-and-tested, data-driven approach, based on the analysis and interpretation of the needs of the business and the needs of the client.

Approaching performance marketing 0

Marketing Automation

Case Study

ORACLE marketing cloud at GARDNER DENVER

Discover how Gardner Denver, a world leading industrial manufacturer, and Like Reply implemented Oracle Marketing Cloud products to enable a digital strategy.

Marekting Automation

Case Study

PANASONIC uses Marketing Automation for a hyperconnected world

Discover the way Like Reply supports its clients' businesses with the planning and implementation of marketing automation strategies.

PANASONIC uses Marketing Automation for a hyperconnected world 0

Marekting Automation

Best Practice

What is marketing automation?

The modern solutions of marketing automation provide comprehensive support in the qualification of digital customers. This enables a targeted and personalised approach according to the decision-making process and status of the customer.

What is marketing automation? 0

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

post-pandemic marketing towards new automation strategies 0