Dive into Sparco's digital evolution, championed by Like Reply, and see how data-driven strategies are reshaping the marketplace.
Reply has accompanied Sparco through all the project phases of this exciting venture, from the discovery phase to the creation of navigable prototypes, from development to migration, and the take-it-live phase.
Today, Sparco and Reply continue to advance the sparco-official project, placing great emphasis on data and leveraging the results collected from various sources (digital, physical, events, etc.).
As previously explained, this is made possible by Sparco's choice to adopt a continuous integration approach in project design, and to continue evolving. The data collected are analysed to contribute constantly to the development of e-commerce, enabling it to adapt to the changing needs of a dynamic and demanding market.
Therefore, data-driven is not just a tool used to optimise the user purchase funnel but a new way of conceiving e-commerce, where content and sales adapt and evolve to anticipate and meet the needs of a dynamic and demanding customers and markets.