The Like Reply team explores all technical aspects, including optimising HTML code with the definition of attention-grabbing heading tags, the use of tags to facilitate site indexing, performance improvement and budget crawl optimisation.
The Like Reply team uses its skills and experience during the analysis phase to evaluate the website as a touchpoint to be optimised within the company's entire digital ecosystem. Hence, when they propose an SEO strategy, they also evaluate any correlations with other areas of digital marketing, such as SEA, analytics, CRO, social networks and marketing automation. For example, there are synergies between SEO and SEA when it comes to quality scoring: one of the factors influencing the score, which in turn impacts the final KPIs of the campaign, is the landing page experience, which identifies the extent to which the website is able to provide users with what they were hoping to see after clicking on the ad. Detailed SEO activity allows Like Reply to improve this setting, positively affecting the CPC and generating more traffic for the same budget. Another area where the team applies SEO concepts is social networks. By means of appropriate settings, they can determine whether content will be previewed and when it will be shared on social channels, and decide on the image, title and description. This allows them to drive and control what content users will share on social media.