What is the purpose of SEO training for editors?
Editorial teams produce dozens of articles a day. This is a very important source for indexing potential new keywords, generating traffic and boosting your website's trust factor. External optimisation (i.e. by SEO consultants) on such a volume of articles is costly and involves a lot of effort, not to mention the time required to publish them. That's why we recommend SEO copywriting and keyword analysis training for editorial teams to integrate all the SEO benefits into the content production process.
The training module is structured to provide you with a set of SEO skills to allow you to independently manage your daily website editing and content optimisation activities, with a view to improving the visibility of news and articles in the organic results of search engines. The training course starts with some theory to help you understand how a search engine works and the elements that influence it. A significant portion of the training is devoted to practical exercises using real examples from the website and the editorial team's everyday activities.
We will show you how to effectively perform the following tasks:
- Information needs analysis
- Keyword research
- Topic discovery to create new content
- SEO optimisation of metadata (title, description)
- SEO optimisation of text and heading tags
- Elements of SEO copywriting
- Internal link management
- Link building techniques
- Using follow, nofollow, noindex and canonical tags
Practical activities will make use of the tools that editors use everyday, i.e. first-party tools such as Google Search Console, Google Analytics and free software, and third-party tools such as SEMrush or SEOZoom, where applicable. The SEO course for editorial teams is eight hours, divided into two sessions. After the training is completed, we will perform a sample check of the editorial work carried out to identify any issues and provide timely feedback.