China is the world's second largest economy. Growing the business there central marketing teams are faced with the fact that due to a very different user behaviour common marketing channels such as Instagram, LinkedIn and emails do not perform in China as expected.
This leaves them with one big question:
How to enable their existing marketing automation platforms for the Chinese market?
Centralized marketing teams have invested a lot of time and effort in their Marketing cloud platform in order to provide global campaigns with a focus on prospects, leads and customers. The first step towards chinese market enablement is integrating the proprietary marketing automation platform (for example Oracle Eloqua or Adobe Marketo) with the most important channel in China – WeChat® 微信®.
In 2020, WeChat has reached over 1.2 billion active users (Statista, 2020).
Roadmaps for marketers who want to make existing global marketing tools more attractive to their local teams profit from the multilingual experts of Like Reply.
After the integration the strategy-based execution will increase the WeChat followers base by designing and implementing lead generation and lead nurturing campaigns. With Chinese native speaking experts, Like Reply supports according to individual business and technical needs.