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Go green or go home: Sustainability in Supply Chain
We have a big problem: our planet is on fire
We cannot ignore it anymore: extreme weather events and global warming are just some of the symptoms that attest to the rising sustainability problem. Inactivity and indifference towards this topic are a risk for the long-term survival of our planet and our society.
Research by The World Economic Forum has shown that 8 supply chains – from raw materials to end-product manufacturing – account for 50% of all global greenhouse gas emissions. The new market landscape rocked by recent socio-economic disruptions (like the COVID pandemic) doesn’t help either. By 2030 the growth of e-commerce will require +36% delivery trucks, causing an increase of 32% carbon emissions. Packaging is also problematic: currently the equivalent of a truck full of plastic enters the ocean every minute, and this figure is set to quadruple by 2050 if no action is taken.
The data is clear: decarbonizing supply chains can be a game changer and have a huge impact
Actions on supply chain management can minimize the effects of the ongoing climate emergency.
Many businesses are concerned about the potential challenges of implementing sustainable practices, starting from the costs in terms of time, effort and money, as well as limited support from their suppliers, which is crucial to make this work. They simply do not know where to begin – engaging a fragmented supplier base, with limited data visibility and transparency, as well as seemingly conflicting priorities, seems to make it harder to execute.
However, the pros outweigh the cons by far: implementing sustainable practices means building efficiencies and optimizing costs, ensuring long term profitability. Not only that: investing in sustainability means earning the customer’s respect, a factor which is increasingly influencing purchasing behaviors.
Over the past 5 years, the demand for products marketed as sustainable grew around seven times faster than the demand for their conventionally marketed counterparts. [NYU Stern] 52% of consumers say that environmental concerns have prompted a switch to different brands [Hearts & Science].
Increased attention from investors, as well as growing regulatory pressures from local, national and international authorities, are also factors to consider. The evidence is clear: sustainably-focused businesses are more successful and resilient in the long run. In fact, according to Gartner, by 2026, circular supply chain practices will drive profit increases for 60% of global enterprises.
Which solutions can businesses adopt to make their supply chain more sustainable?
The Keys for Success
Supply chain and logistics leaders can and must contribute to the sustainability cause. Building collaborative supply chains and optimizing operations are crucial contributions to mitigate the global climate crisis. So, how we can go about it? You might be surprised to learn that you have opportunities to make your supply chain more sustainable quite readily available.
First, we must leverage data. measuring the carbon footprint and impact along different steps of the supply chain is vital to take relevant decisions and plan interventions. Supply chain visibility is key: understanding and measuring the impacts of processes from planning and sourcing to returns, allows businesses to revise and activate more sustainable options. A Supply Chain visibility tool can help map the gaps and opportunities in your supply chain to start making changes for a greener business today.
Second, digital transformation is a must. cutting-edge technologies, such as automation and AI, can drastically improve processes efficiency, reducing resource and time efforts and waste. Innovative sustainable practices in packaging, such as sustainable materials or cartonization algorithms, avoid litter and excessive carbon emissions for transport.
Third, we must come together. Large enterprises can take a lead to help guide their smaller suppliers and partners in their decarbonization initiatives. Collaboration and knowledge sharing between the different actors in the supply chain ecosystem are fundamental to achieve sustainability goals.Last but certainly not least, there must be purpose: supply chain leaders must believe in the cause and implement sustainable practices through their business, engaging employees and stakeholders in the process.Supply chain leaders and employees, this is our call, let’s work together to create a more sustainable world!