7-8 November 2018
Cologne, Exhibition Grounds Hall 8
Digital 2018 brings together the diversity of digitisation topics at a single event. The event aims to help companies initiate the digital change process and make the complexity of digitization tangible and understandable. Digital 2018 connects top experts with companies of all sizes, from the Dax Group to start-ups. In Hall 8, the subsidiaries of the Reply Group Arlanis Reply, Live Reply, Spike Reply, Syskoplan Reply, Twice Reply and the Breed-start-up Zeetta provide information on the various facets of digitisation. The variety of topics on the Reply stand includes topics such as Omnichannel E-Commerce, Data Driven Marketing, Advanced Security Testing, Cloud Security, Artificial Intelligence or Software defined Networks.
LECTURE: "Turn your Data into Action" 08. November 2018, 14:45 h Telekom Speaker Corner
The lecture deals with the question "Quo Vadis data management platform" as well as success factors and application possibilities of a DMP in the state-of-the-art tech stack of a company. Using various practical examples for a European retailer, Dominik Helten, Senior Manager at Arlanis Reply, explains the topics Retargeting, Personalization, Data Monetarization and Optimization of a paid media budget. The presentation will teach you ten simple rules that you can use to successfully and efficiently manage the topic of data management platforms in your company in marketing and IT.
More informationen: DIGITAL 2018
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