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Social Commerce: Connection instead of separation in the SAP Commerce environment
Social Commerce complements E-Commerce wherever users are active. What opportunities and challenges arise in the SAP context – and how can smart, seamless integration into existing structures be achieved? We’ll show you how to integrate Social Commerce smoothly into your SAP landscape and create real added value.
The market is evolving rapidly – the opportunities are impressive
Generation Z primarily starts its product search directly on social networks. Mobile conversion rates in social apps surpass traditional mobile web shops. TikTok Commerce is growing rapidly worldwide. The potential: companies that strategically approach Social Commerce gain direct access to highly active, purchase-ready target groups and benefit from significantly more effective channels. Syskoplan Reply supports realizing this potential quickly and sustainably through targeted strategies, tailored integrations in SAP Commerce Cloud, and optimized processes.
Smart integration: Maximum efficiency through centralized management
This is exactly where we focus: With our extensive experience in SAP Commerce Cloud, deep understanding of complex platform architectures, and proven integration models, we implement seamless Social Commerce connections – ensuring they are both technically stable and organizationally relieving. The true potentials unfold through intelligent integration into existing SAP systems:
Consistent data foundation
Synchronized prices and availability across all platforms.
Centralized order processing
AlloOrders handled through the reliable SAP Commerce Cloud order management.
360-degree customer view
Comprehensive view of every customer touchpoint.
Unified reporting
Cross-channel KPIs in one system.
Harness the diversity of platforms strategically
Each platform has its own strengths – and those who combine them cleverly can elevate reach, conversion, and customer loyalty to a new level. On Meta Commerce via Facebook and Instagram, over three billion active users engage, and thanks to integrated shop features and precise audience targeting, they can be addressed directly.
TikTok Shop harnesses its power through short, creative videos that showcase products virally and enable direct in-app checkout – a particularly strong tool to engage younger audiences. Pinterest Shopping focuses on visual inspiration, turning viewers into purchase-ready customers, while LinkedIn targets business clients and decision-makers in the B2B sector.
Those who combine these channels strategically turn visibility into measurable success.
SAP Commerce Cloud:
Effortless activation
Syskoplan Reply ensures that your SAP landscape is expanded efficiently and future-proof through best practices, modular connectors, and tailored customizations. The result: a seamless, fully integrated commerce flow – without system disruptions and without manual interventions.
Integration is achieved in four easy steps:
Step 1:
Product activation
Enabling a product for Social Commerce within the SAP Commerce Cloud backoffice.
Step 2:
Automatic product synchronization
Consistent product data across all platforms.
Step 3:
Continuous updates
Webhooks and APIs keep your data constantly up to date.
Step 4:
Design consistency
Corporate design and consistent content are maintained across all platforms.
Boosted efficiency across all teams
By centralizing essential functions, the platform allows every team to work more efficiently and concentrate on their core responsibilities.
Tangable opportunities for success
Social Commerce enables a noticeable increase in revenue, as additional sales channels open up new customer groups and significantly expand overall reach. At the same time, companies benefit from higher conversion rates, as Social Commerce offerings support spontaneous purchase decisions in a natural, user-friendly environment.
The strategic advantage
Social commerce is the logical evolution of digital commerce. The technology is mature, user acceptance is high, and the platforms offer comprehensive commerce functionalities. Companies can start modularly, initially with product synchronization and then gradually expand to include checkout functions. Thanks to a scalable architecture that is API-first and headless-ready, Social Commerce can be seamlessly integrated into existing SAP landscapes.
Strategic support - from conception through technical implementation to operational support - ensures that companies design their Social Commerce activities efficiently and future-proof. This enables them to reach customers where they are active, sell where they want to buy, and simultaneously optimize their internal processes. Centralized management eliminates duplicate maintenance and reduces sources of error, while the modular structure allows for easy expansion to new platforms.
Syskoplan Reply guides you from strategy to full deployment
– leveraging deep Social Commerce expertise to make sure your Social Commerce solution is fully integrated, scalable, and ready for the future.
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.