SAP CDC: Secure logins.
Clean opt-ins. Better CX
SAP Customer Data Cloud is a CIAM platform for registration, login, profile management as well as consent and preference management. It centralizes identities, delivers legally compliant opt-ins, and activates first-party data to enable personalized customer experiences.
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SAP CDC – Trusted identities and consents for secure, personalized customer experiences.
Trust first. Personalize correctly.
SAP Customer Data Cloud unifies identity, consent, and preference management within a scalable CIAM platform. With flexible registration and login flows, progressive profiling, single sign-on, and granular consent controls, CDC creates a unified, legally compliant view of the customer. Through seamless integrations with SAP Customer Experience solutions such as SAP Emarsys, SAP Sales Cloud, SAP Service Cloud, and SAP Commerce Cloud, as well as third-party systems, high-value first-party data is securely activated - providing the foundation for omnichannel personalization, analytics, and governance.
Technology Details
SAP Customer Data Cloud is built on a cloud-native architecture and provides open APIs as well as webhooks and events for integrations. Prebuilt screens and SDKs for web and mobile allow rapid implementation of registration, login, social login, and preference and consent interfaces. At its core is a directory/identity store for managing identities and profiles. For data protection and governance, the solution includes integrated consent and preference management with versioning and audit trails.
Security features such as MFA, risk and fraud controls, bot protection, and CAPTCHA help prevent misuse. Existing IAM and IdP landscapes can be integrated via SSO and federation, including SAML and OIDC. The platform integrates with SAP Customer Experience solutions - including marketing, commerce, and CDP systems—as well as common third-party CDPs and ETL pipelines, enabling secure activation of first-party data in downstream systems.
Central, compliant customer data foundation
Unified identity, consent, and preference management with audit capabilities across all channels and brands – GDPR/CCPA compliant and fully auditable.
Higher conversion for registration and login
Flexible, brand-specific flows, social logins, and progressive profiling reduce friction and drop-offs while increasing opt-in rates and data quality.
Seamless integration into the CX ecosystem
Standard connectors and open APIs for SAP CX and third-party systems accelerate first-party data activation and time-to-value.
Security and Trust
by Design
MFA, risk controls, and privacy-by-design enhance customer protection, reduce misuse, and provide the foundation for lasting customer relationships.
The new features at a glance:
The new features provide powerful building blocks for seamless customer identity journeys.
Discover SAP Customer Data Cloud in a demo environment and outline suitable implementation options for your use cases.
FAQs
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.