With the B2B real-time integration of SAP Emarsys and Sales Cloud V2 and V1, Syskoplan Reply has created an efficient connection between marketing and sales. The solution promotes collaboration, optimally bundles activities and significantly speeds up your business processes.
SAP Engagement Cloud: Omnichannel Customer Engagement
SAP Engagement Cloud is an omnichannel marketing platform for personalized customer communication. It connects data, segmentation, automation, and analytics to optimize campaigns.
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Personalized omnichannel automation for growth and customer retention.
Power to the Marketer
SAP Engagement Cloud is a scalable omnichannel marketing platform for B2C and B2B that enables personalized customer experiences across email, mobile, web, and social channels. It combines data integration, segmentation, AI-driven recommendations, and automation to orchestrate customer journeys across the entire lifecycle. With out-of-the-box use cases, templates, and strong integrations (e.g., SAP Sales & Service Cloud and SAP Commerce), SAP Engagement Cloud accelerates time-to-value, increases conversion rates, and strengthens measurable customer engagement, including analytics, A/B testing, and real-time triggers.
Technology Details
SAP Engagement Cloud is built on a cloud-native architecture with microservices, open APIs (OData/REST), and eventing. It integrates seamlessly with the typical SAP CX components as well as third-party systems. A wide range of APIs enables virtually any technical business use case, including the integration of web forms. AI engines provide capabilities such as send-time optimization, content generation, and the creation of effective subject lines. An included consent management capability ensures GDPR-compliant management of permissions through double opt-in and opt-out mechanisms.
Central Omni-Channel Marketing
Manage all your communications from a single, central tool - delivering consistent and relevant messages via email, web, mobile, social platforms, or SMS.
AI-supported Marketing
Leverage intelligent AI processes and features to anticipate, automate, and personalize customer interactions.
Simple and seamless integration
Seamless integration into the SAP ecosystem as well as any external system component through open API technology.
Maximize the value of your data
Leverage all available data for segmentation and personalization based on both profile and transactional data (sales, orders, opportunities, etc.).
New features, clearly in focus:
smarter, faster, seamlessly integrated – for more sales success.
Best Practice: From Idea to Success
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Discover how SAP Engagement Cloud takes your omnichannel automation to the next level.
FAQs
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.