The Channel Partner Journey Checklist
There are six keys to building an effective partner journey. Discover how to support each of them with the partner journey map checklist.
Support the six keys to building an effective partner journey
Optimizing your channel partner journey is essential to grow your ecosystem. Similar to a customer journey, a partner journey is a set of phases a partner moves through as they build their relationship with a vendor.
We believe there are six keys to building an effective partner journey. Each phase plays a specific role and they all depend on one another. Within each phase lies critical elements to focus on that will help you strengthen your partner experience.
Elements include partner programs, enablement, partner relationship management (PRM) with a platform like Impartner, personal relationships, management, incentives, and marketing. These core partner journey elements work together to influence and motivate a partner through the full partner journey map.