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Digital Commerce

Digital Commerce

Digital Commerce and Retail Innovation Processes

Digital meets Physical in a savvy omnichannel strategy

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Behind the CURTAINS

In Italy, digital investment does not take off, but curiosity and the use of digital to improve experience in stores and internal processes increases among the top retailers.

Digital becomes a tool to recover the social component of the purchase and to better monitor the store's performance, not only from a transactional but also relational point of view.

The Key aspect

In B2C e-commerce, competition is shifting more and more from the price to the service offered. Not only to achieve sales and loyalty objectives but also to acquire new customers.

Fashion Insight

Fashion is the second-largest retail category after grocery. Today, a quarter of clothing, accessories, and footwear spending already occurs online and it’s still rapidly growing. Forrester expects that the global online fashion market will reach $765 billion by 2022, capturing 36% of total fashion sales.