With the growth of digitization and its intrinsic presence in most businesses, we are witnessing the disappearance of any geographical, linguistic or temporal barrier. The loss of these boundaries allows the creation of new customer journeys and new buying and selling scenarios. eCommerce is One of the main touchpoints.
The value of online purchases is close to 31.6 billion euros in 2019, + 15% compared to 2018: the increase in absolute value is the highest ever (€ 4.1 billion). As the growth of B2c eCommerce continues, the widespread digitalization increases processes’ complexity.
If, on the one hand, digitalization allows reducing costs related to physical shops, local warehouses and sales operators, on the other hand it requires efficient and organized back office processes and a consistent and easy process of data maintenance, free of redundancies and inconsistencies.