3-4 May 2017
Leipzig, Red Bull Arena
4brands Reply participates in this year’s
ECR live!, that takes place from
3-4 May 2017 in the Red Bull Arena in
Leipzig. ECR experts, category managers, marketing professionals, purchase and sales people will have a deep dive by lectures, podiums discussions, workshops and excursions into the topics of Category Management and Shopper Marketing.
Industry and trade companies have to focus on the shopper, his needs and expectations. They should use shopper insights and shopper data to choose the best marketing activities for a successful Category Management and Shopper Marketing. Which activity reaches the shopper best, what will prevail and how can you measure your success? At ECR live! 2017 you will find the answer.
Heiner von Brachel, Senior Manager Market Development & Member of the Management Team of 4brands Reply, will analyze in his speech
„Shopper Activation? – The Smart Shelf shows what’s possible in the very near future!” on Wednesday,
3 May, at 2:50 pm, how smart shelves can help to increase shopper activation.
Further information about
ECR live! 2017