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Rotkäppchen-Mumm
4brands Reply supports consumer goods manufacturers to prepare for the future in the best possible way
Successful transition with CRM solution
The elegant bottles in the sparkling wine cellars of Rotkaeppchen- Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous customer relationship management (CRM) solution with the leading consumer goods customer management and mobility software platform.
The move has helped to provide Rotkaeppchen-Mumm Sektkellereien with a holistic view of its customers, and streamline business processes across its sales operations, enabling it to manage its sales more efficiently and react with greater flexibility to changes in the market. 4brands Reply used the platform to develop the implementation template xpressCAS, which helps to create a preconfigured solution aimed at enabling greater collaboration with retailers. 4brands Reply introduced the application and adapted to the processes at Rotkaeppchen- Mumm Sektkellereien and the sales management of the company and implemented the solution in only seven months.
The customer
In order for the long-established company to continue its success, it decided to replace its previous CRM solution. The company's aim was to gain a holistic view of its customers, manage its sales more efficiently and react more flexible to changes in the market.
Die Herausforderung
To maintain its outstanding market position, Rotkaeppchen-Mumm Sektkellereien decided to gain a holistic view of its customers, and streamlined business processes across its sales operations, enabling it to manage its sales more efficiently and react with greater flexibility to changes in the market.
Die Lösung
Da sich der Konsumgütermarkt permanent ändert, war eine flexibel anpassbare Lösung für Hersteller ein Trumpf. Für die CAS-Plattform sprach unter anderem ihre hohe Anpassungsfähigkeit. Die Implementierung der Lösung begann Ende November 2010.
Ende Juni 2011 ging sie bereits live.
„Wir freuen uns, dass wir das Projekt „in-time“ und „on-budget“ abgeliefert haben und sind stolz, dass wir den Rekord in der Schnelligkeit einer CAS-Implementierung aufgestellt haben“
Dr. Rolf Sundermeier
Geschäftsführer, 4brands Reply
Rotkäppchen-Mumm ist von der Zusammenarbeit mit 4brands Reply überzeugt.
„Die Berater der 4brands Reply haben eine sehr pragmatische Art und kombinieren Entwicklungsexpertise mit sehr guten Kenntnissen der Geschäftsprozesse unserer Branche. Die Zusammenarbeit war deshalb sehr fruchtbar“
André Birrenbach
Direktor IT, Rotkäppchen-Mumm Sektkellereien
4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and systemfinc integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.