Offering

REVE - The Planning Interface for Revenue Growth Management

4brands Reply supports consumer goods companies with industry-specific solutions to deliver the right products at the right time, at the right price, to the right customers

REVE makes commercial insights accessible across the enterprise so that all stakeholders can make data-driven pricing and promotion decisions and drive profitable revenue growth.

Change the game

Discover how you can reinvent your Revenue Growth Management with REVE: a central planning workspace unifies assortment, volume, promotions, pricing and trade terms. Instead of isolated individual plans, you manage all commercial levers in an end-to-end, version-controlled planning process.

Based on Customer P&L and Gross-to-Net, you manage prices, terms and promotions according to true customer profitability. Data-driven simulations show—before you decide—how list prices, terms or promotions impact volume, margin and customer profitability. AI-powered assistants support analyses and recurring routines.

REVE

Why REVE?

Current challenge:

CPG manufacturers invest around 20% of their revenue in trade promotions, yet market studies show that up to 72% of promotions are not profitable. At the same time, Gross-to-Net erosion consumes 30–40% of gross revenue.

~20 %

of revenue flows into marketing and sales

59-72%

of promotions are not profitable

>85%

grocery retail revenue share of the top 4 retailers in Germany

+3-7 %-Pkt.

return-on-sales potential of modern RGM

Specific
planning problem:

In day-to-day planning, the commercial plan often emerges from a chain of fragmented files:

  • Excel volume plans per customer

  • PowerPoint annual negotiations & promo calendars

  • Price bridges and P&L views only retrospectively in the BI report

Each function has its own “truth”, plan vs. actual comes too late and many assumptions remain in the planners’ heads.

REVE as a solution replaces this fragmented planning with a versioned, customer-specific planning interface:

Assortment & Listing, Customer & Volume, Trade Promotion as well as Pricing & Trade Investment in one system

Assumptions and drivers are centrally stored

Customer P&L and gross-to-net bridges are derived directly from the planning data

Plan vs. actual is visible in the planning module, not only in reporting

This turns scattered plans into a controllable, audit-proof RGM process.

Today: Planning in fragments
With REVE: a Planning Interface

Our Offering

Manage assortment and listing decisions based on economics

  • Listing cockpit per customer × SKU with status and term. Have all listings at a glance

  • Listing pipeline for new listings, roll-out waves and delisting candidates. From idea to shelf

  • Launch and innovation calendar with cut-off and ramp-up dates for a clean go-to-market

Granular customer-level volume planning with baseline and uplift under control

  • Customer Plan Cockpit with volumes by customer × SKU × time. Having one versioned source of truth instead of many Excel files

  • Baseline/uplift editor with a clear separation of base business and promotional effect

  • Top-down/bottom-up reconciliation with a transparent view of gaps between target and plan

Plan and evaluate promotions with a measurable value contribution

  • Promo calendar with customer, category and time views incl. conflict and frequency alerts

  • Pre-event simulation of the impact on volume, margin and Customer P&L before approval

  • Standardized post-event analysis with KPIs such as promo ROI and incremental margin

From list price to Customer P&L - prices and trade terms in sync

  • List price cockpit per SKU × region with corridors and cost-recovery simulation

  • Trade terms editor and trade investment budget with an end-to-end Gross-to-Net bridge

  • Negotiation cockpit with net price corridors and scenarios all the way to Customer P&L

A perfect fit

4brands Reply

4brands Reply is an industry expert in the consumer goods sector, combining analytics, consulting, and systemfinc integration into a holistic approach. With extensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business. In addition to modern data and CX solutions, our offering also includes integrated planning in all its facets: from corporate and demand planning to account and promotion planning. We leverage deep AI expertise to optimise your processes - always with the goal of strengthening your brand and creating an outstanding customer experience.