29.06.2023 - 29.06.2023 / TORINO


Explore CIM4.0

Reply will join  Explore CIM4.0: the event organized by CIM4.0 focused on innovation in the Industry 4.0 sector. It will be held in Turin on June 29th and represents a great opportunity to explore the outcomes of CIM4.0's first three years of operation. The open day will include a tour of the Digital Factory pilot line, where it is available our digital platform BrickReply.

23.06.2022 / Milan


IDC Industry Week - Manufacturing Day 2022 [english]

On 23th June 2022 Brick Reply and Syskoplan Reply will join IDC Industry Week - Manufacturing Day 2022, an event dedicated to the manufacturing sector to explore the technological trends of the future.


News & Communication

Reply named a “Leader” in the IDC MarketScape Report on Smart Manufacturing in Europe

Reply was recently positioned as a "Leader" in the IDC MarketScape: “European Smart Manufacturing Service Providers 2021 Vendor Assessment“.


News & Communication

Reply: The Internet of Things, together with the evolution of 5G and edge computing, is driving industrial innovation

Reply’s latest research “Industrial IoT: A Reality Check” explores two key areas that are driving the growth of IoT within the industrial market: smart factory and smart transport & logistics.

Digital Transformation

Case Study


Vertiv initially pursued the adoption of the Brick Reply platform, which allows them to manage all production processes and is able to communicate with both the management system already in use and the production lines.


25.05.2021 - 27.05.2021 / SPS ITALIA


SPS Italia Digital Days 2021

Brick Reply company of the Reply group specialized on manufacturing and industrie4.0, joins the SPS Italia Digital Days 2021 from 25th to 27th May. During the event Brick Reply will present the new and absolutely original app of Shopfloor Digital Twin that allows to complete the wide range of applications currently offered by the Brick Reply™ digital platform on data driven manufacturing.

Brick Reply - About us

Brick Reply is the Reply Group company operating in Industrie 4.0 to develop its own Brick Reply ™ digital platform dedicated to the Manufacturing world.

12.02.2020 - 14.02.2020 / Turin



Brick Reply joins the A&T – automation and testing event in Turin from 12th to 14th February 2020.The main objective of the event is to share and deepen the opportunities to bring benefits to the production chain, through digitalization in the design, production, reliability and safety phases

04.11.2018 - 08.11.2018 / Barcelona


Gartner Symposium/ITXPO BCN 2018

Brick Reply joins the Gartner symposium/itxpo 2018 in Barcelona. Gartner Symposium/ITxpo 2018 is Europe's Leading Conference for CIOs and Senior IT Executives; a full day of industry-specific insights to explore the strategic trends and technologies driving digital transformation and shaping the future of IT and business.



NLP: A road to no interface in an Industrie 4.0 context

Within Brick Reply Research and Development Department, we are continuously exploring solutions and technologies to minimize voluntary user interactions with applications, making the relationship natural and user friendly. Watch the webinar to discover how Natural Language Processing can be used to simplify interactions with our Manufacturing Operations Management (MOM) platform Brick Reply™.



Digital Twin and Machine Learning to move from a reactive to a proactive strategy management

The Brick Reply Digital Twin Shop-floor solution enables you to create a dynamic model of the production site capable of updating itself and aligning in real time with the behavior of the production line. This webinar will present a visionary perspective on the potential of these technologies in the manufacturing industry.



Statistical Process Control

Knowing the process of how you make it, you can rely on the result. Brick Reply™ helps to monitor and control quality standards on the production process applying the classic statistical controls jointly and empowered by Industrie 4.0 technologies to prevent and inform on process drifts.




How to minimize the line downtime due to planned or extraordinary maintenance? How to do it in a safety mode?

From any device, at any time, moving from a real-time intervention logic to a predictive one: tracking and keeping people safety first.



Brick Reply is part of the Competence Industry Manufacturing 4.0

CIM4.0 is the national reference point for Industrie 4.0. Specialized in innovative technologies for the digital factory, it helps enterprises to compete internationally thanks to a team of innovation experts. Brick Reply is part of the team as a technological partner and specialist in the manufacturing process.



Digital inside

Brick Reply™ adopts Industrie 4.0 technologies  such as Big Data, Cloud, IoT, Natural UI, Artificial Intelligence to support and enhance manufacturing processes without losing sight of needs for existing realities where established technologies are already operating.




Brick Reply™ is not limited to management of the Execution phases, it is a complete solution that integrates machinery, human resources and IT. The ability to configure production workflows and guided work processes, renders the production component extremely easy to adopt and simplifies the training of operators and staff. Brick Reply™ is developed with a user-centric design to make operations easier and more effective. The user interface is based on .NET MVC and Angular technologies in order to be natively highly responsive, user-friendly and intuitive, driving human-machine interaction forward using natural language processing techniques. It supports operators in mobility alongside the line as well as remotely.

At Brick Reply, we are committed to letting manufacturers concentrate on their crafting skills by supporting them in a smart way where, when and exactly how they need it. Chat-bots to give instructions, mobile-first wizards and executive KPIs are all designed to make their jobs easier and more effective.


Compatibility with the Industrial Internet of Things (IIoT) world and the ability to integrate legacy equipment, combined with an innovative event driven application architecture, make Brick Reply™ the ideal solution oriented towards Industrie 4.0. Where business systems, equipment, personnel, everything is connected and enabled to communicate continuously and in real time, Brick Reply™ supports proactive production management from an execution perspective and from a planning and control one, connecting the solution to equipment and facilitating the usage of insights from sensor data to improve product quality, reliability and customer satisfaction.

At Brick Reply, we care about the environmental impact of delayed reactions providing a framework based on open API to facilitate integration of systems and technologies, connecting the solution to equipment and knowing the updated state of the factory in real time.



The availability of an IT tool that can quickly adapt to various needs is critical in this historical moment, when time-to-market and diversified production vary continuously. Brick Reply™ is extremely flexible and adaptable to any context, ensuring that the production process can be configured based on the specific plant layout. Micro-services architecture enables you to hide or develop new services and features to support new branches of your business. Moreover, for product development and maintenance, an agile scrum methodology is applied with its interactive, flexible and incremental approach to enable the link between software development and Operations.

At Brick Reply, we developed web-based configuration tools and features to enable the construction of tailored solutions without the need for custom code. Our modular approach allows development teams to rapidly deploy or modify services, to create focused solutions in a fraction of the time compared to traditional development.


Brick Reply™ is a scalable platform by design. Natively cloud-based, Brick Reply™ is the ideal tool for minimizing initial investments and scaling up or down the solution as needed, without the need to maintain and renovate available hardware. Brick Reply™ is distributed on different service levels, from a PaaS architecture to an on-premise solution, bringing the concept of scalability extremely close to that of profitability.

At Brick Reply, we make sure that platform always answers your needs when you need it. It can provide high-performance processing of massive data volumes but thanks to the tailored architecture, you are also able to enable just the resources you actually need without unnecessarily wasting storage and processing power.

Innovative 0


Brick Reply™ has been designed with strongly innovative components and technologies based on Industrie4.0 paradigms to leverage opportunities of digitalization and offer consolidated manufacturing processes a new life. Nature teaches us how to learn from past events and similarly Brick Reply™ Digital Twin enables a new concept of traditional manufacture control focusing on artificial intelligence implementation. This one, and more, are the key enabling and native technologies that make the platform innovative.

At Brick Reply, we are committed to helping manufacturers reducing expense and the footprint of hardware and its maintenance; to provide simulating tools for the better performance of production lines, saving energy and hitting targets; delivering an open API framework to facilitate the effortless adoption of next generation technologies as soon as they come to market.

Edge Computing

Best Practice

Digital twin helps manufacturing companies to intercept and prevent anomalies

Brick Reply, specialising in advanced solutions for manufacturing operation management, has launched a new app based on its proprietary cloud-based suite. Using simulation and artificial intelligence technologies, Shop-floor Digital Twin enables factory staff to take proactive action to correct abnormal situations before they lead to production problems or stoppages.

31.05.2018 / Agreement with the Polytechnic University of Turin

News & Communication

Research agreement signed with the Polytechnic University of Turin for Industry 4.0 and Additive Manufacturing

Reply, which specialises in the design and implementation of solutions based on digital media and new channels of communication, and the Polytechnic University of Turin, one of the most prestigious universities in Italy and worldwide for teaching, research, technology transfer and services in all sectors of architecture and engineering, have signed a joint research agreement to create a Smart Factory software platform capable of integrating Additive Manufacturing techniques with traditional production lines.

Data Robotics Accelerator

Brick Reply Platform

Brick Reply is the solution that makes it possible to simulate various configurations used in automated production lines, in order to recommend the optimal mix of devices required to achieve the overall performance requested by the end customer.