Bitburger: Gamification as the key

Bitburger: Gamification as the key

One of Germany’s most renowned beer brands has found a way to turn emotional engagement into strategic insight.

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Your digitalization partner for the consumer goods industry

We shape the digital future of your brand – collaboratively, with innovation, and at eye level.

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We are industry experts in consumer goods and support companies in their digital transformation along the entire value chain.

About 4brands Reply

As an experienced partner for consumer goods companies, we combine analysis, consulting, and system integration into a holistic approach. With our comprehensive SAP expertise and innovative, data-driven technologies, we create seamless and flexible end-to-end processes that future-proof your business.

Our service portfolio goes beyond modern Data and CX solutions to include integrated planning in all its facets – from corporate and demand planning to account and promotion planning. As part of the Reply Group, we also leverage our deep AI expertise to optimize your processes, always with the goal of strengthening your brand and delivering an outstanding customer experience.

20+

years of experience

200+

completed projects

16.000+

experts in our network

Discover our services in detail

Offering

Customer Experience Management

Inspire your B2B customers with excellent experiences in sales and service, and create sustainable customer relationships.
Offering

Customer & Consumer Engagement

With connected data, scalable architecture, and targeted analyses, you gain insightful insights and create relevant brand experiences
Offering

Data Value Management

With customized solutions and detailed data analyses, you create the foundation for quick, transparent, and precise decisions.
Offering

Revenue Growth Management

4brands Reply supports companies with industry-specific solutions to deliver the right products at the right time and at the right price to the right customers.

Our success stories

Case Study

Bitburger: Gamification as the key to data-driven marketing

With a creative summer campaign, one of Germany’s most renowned beer brands has found a way to turn emotional engagement into strategic insight, combining memorable experiences with valuable data on consumer behavior and brand loyalty.

Case Study

Bitburger creates a unique and personalized brand experience

During the European Football Championship, the Bitburger brewery group is relying on a comprehensive omnichannel campaign that focuses on direct contact with fans. This is made possible by a pioneering solution from 4brands Reply.

Case Study

A seamless sales system for Ritter Sport

In-keeping with the well-known slogan “Quality in a Square", the family-owned company, together with 4brands Reply, is setting its sights on digital and future-oriented sales with the SAP Sales Cloud.

Case Study

Rotkaeppchen-Mumm Sektkellereien: fit for the future with Reply

The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.

Case Study

With 4brands Reply, Zentis streamlines pricing models to enhance sales and financial functions

Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in...

Case Study

Avoiding production bottlenecks

For Peter Kölln GmbH & Co. KGaA an inaccurate raw material planning is now a thing of the past. 4brands Reply has developed for the former Köllnflockenwerke a smart solution for multi-stage production planning based on SAP APO.

Innovation driver for the consumer goods industry

Data & AI for Consumer Goods

Offering

Simulation of consumer behavior with Generative AI and synthetic data

Best Practice

Equipping The Supply Chain With Innovations

Offering

AI Store Check: Shelf Survey at POS with just one click

Best Practice

Analysing Online Menus

Best Practice

Smart glasses in use: efficient data acquisition for shelf surveys at the point of sale using data glasses

Best Practice

IoT at the Supermarket: the intelligent and connected shelf

Best Practice

An AI Assistant for Sales

Offering

Automation in Tour Planning

Best Practice

More impact in FMCG marketing with the composable CDP

Offering

Optimization of consumer goods logistics through drones

Best Practice

Our strong partnership enables us to deliver excellent solutions.

Offering

Reply and SAP

Gold Partnership driven by Innovation, Quality and Success.

Acknowledgment

Once again leading provider of SAP services

In the PAC RADAR "Leading Providers of SAP Services in Europe and Germany 2024" Reply is ranked among the most competent service providers.

News

Reply Recognized in SAP Services Landscape Report

Reply is proud to announce its recognition in Forrester’s SAP Services Landscape.

Research

Top ranking for Reply in SAP-related services

The PAC RADAR by teknowlogy is a tool for holistic evaluation and visual positioning of software and ICT service providers on local markets. The PAC RADAR "Leading Providers of SAP Services in Germany 2022" rates Reply as "Best in Class" provider for SAP CX-related services and as "Excellent" for SAP S/4 HANA-related services.

Offering

Our app on SAP® Store

Raise sales potential with real-time perfect store analytics & on-demand retail execution with smartREX. The FMCG-tailored solution from 4brands Reply is now available on SAP® Store, the online marketplace for SAP and partner offerings.

Our FMCG expertise at a glance

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News & Events
Acknowledgment

AI excellence ensures top ranking among digital services providers
Acknowledgment

Reply remains at the forefront of Digital Experience Services
Acknowledgment

Leader in Digital Experience Services for four years in a row
Webinar

Revenue Growth Management: Next Level Sales Planning
Webinar

Cloud Experiences with SAP
Research

Impact analysis: How is the consumer goods industry responding to Coronavirus?
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