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Consumer Engagement

FOCUS ON: Retail & Consumer, Customer Engagement,

Consumers expect consistent information, relevant offers, and responsible handling of data during the entire customer journey and across all communication channels. We support them by helping them to utilise consumer data from various sources in a strategic and systematic manner, in order to generate more brand loyalty and brand advocacy.

Do you want to create a Consumer Engagement (CE) programme within Digital Marketing Management, which exploits the chances of digital transformation? Do you want to interact directly and interactively with your consumers, away from the usual communication channels and across all areas of activity? Do you place a great deal of value on establishing dialogue, which is based on consumer consent and which has the overarching goal of generating brand loyalty and brand advocacy? If you are often preoccupied with these issues, then 4brands Reply has got the right solution for you „The Marketing Data Hub 4CE“.

The Marketing Data Hub 4CE

Above all, the ‘Hub’ provides the following: Marketing HUB

  • Integration solution for merging consumer data from different, and possibly external activities and promotions
  • Functions for centralising processes related to data protection
  • Provision of KPI’s and reporting for carrying out engagement analyses
  • Pre-configured solutions for consumer service

The „Hub“ guaranties you pre-defined processes and functions for Consumer Engagement, that can be implemented easily. A suitable modular system helps you to choose a solution that fits to your demands.

Der “Marketing Data Hub 4CE” is based on a German located Cloud service solution, which is scalable, highly available (24/7) and Big Data ready. You don’t have to care about hardware or availabilities. Everything is covered by our solution experts. Content and process can be checked in a solution, already successfully implemented for a market leader.

The Marketing Data Hub 4CE by 4brands Reply - listet in the SAP App Store

More about the Marketing Data Hub 4CE App in the SAP App Store: www.sapappcenter.com

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Sales Excellence

Many companies treat sales like an art, but they are increasingly noticing that a scientific approach is more suitable for the sales process. This is where Sales Force Effectiveness and Trade Management approach starts.

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Demand Driven Supply Chain

Consumer goods manufacturers are slowly moving in the direction of Demand Sensing and Customer Responsiveness. At the same time, they need to provide real-time profitable answers to dynamic consumer demand in relation to their supply chains. And this means the rising expectations of all participants need to be fulfilled in online and offline business, both of which are starting to merge.

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