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DXP FOR CUSTOMERS
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CRÉDIT AGRICOLE DIGITAL ACADEMY
Training is now employee-friendly
: a fast, simple and always accessible way of learning introduced in
Digital Academy is the
platform, developed on the new version of TamTamy ™ to support the 11,000 employees of the Group in their training.
The digital transformation process that has affected companies has changed both our way of working, interacting and above all learning. Training leaves classrooms on behalf of
continuous learning opportunities
that adapt to the individual needs. Knowledge in the company becomes fast but above all concentrated and usable from mobile to be always accessible.
Within this scenario, Crédit Agricole needed to update the
platform, dedicated to internal training, with
new formats and technologies
to stimulate user-friendly interactions and collaborative approaches.
The new platform also had to be able to return a digital aesthetic coherent with the corporate brand identity by designing an organization of contents capable of enhancing the Group’s identity and providing
fruition paths from a UX perspective
A SINGLE PLATFORM TO CHANGE TRAINING MODE
The Digital Academy is a single, simple and personalized space designed to respond to the updating needs of employees and guide them in the path of enhancing their skills.
TamTamy Reply supported Crédit Agricole during all phases of the project: from the design of the functionalities, to the integration with the LMS platform, to the migration of groups and contents published on Social Learning up to the implementation of the internal launch campaign.
On Digital Academy, employees have the opportunity to access the
integrated with the LMS system, to read the latest
, to answer
, to exchange information within the dedicated
and above all to keep track of the progress of their training path.
My training path
section lists the courses selected independently from the catalog and those indicated by the company, guaranteeing quick access to use them at any time.
"Courses suggested for you”
are designed to attend precisely in those areas where any gaps have been identified, suggesting the path to follow through the use of training contents based on the role and skills to be strengthened.
The Digital Academy also offers a
channel between colleagues. You can contact someone privately by sending a message to one or more people using the "Message" functionality.
Each member of the Digital Academy can interact also with the contents published by other users and administrators through the
such as like, comments, mentions.
One of the advantages of the Digital Academy is the possibility
to be accessible anywhere
, especially outside the internal network, through corporate and personal mobile devices.
Digital Academy is optimized for mobile browsing on the main devices, ensuring ease of use and high performance: it is possible to read, view courses and interact with colleagues even with a tablet or smartphone.
THE INTERNAL COMMUNICATION CAMPAIGN
TamTamy supported Crédit Agricole in developing an effective and engaging strategy with the aim of creating immediate familiarity with the new virtual environment and inviting users to log in for the first time.
Employees focused the innovations introduced in the training platform by giving their contributions through two videos created to arouse interest.The go live of the new platform was accompanied by a campaign of integrated communication articulated in the three phases of teasing, launch and follow up to allow users to discover and approach the tool.
A first video shot in one of the Crédit Agricole offices focused the attention on the personalization aspect as one of the platform's main strengths with irony.
The launch video revealed the link to the training platform inviting employees to log in for the first time.
An onboarding wizard divided in six steps to provide an overview at first use and a video tutorial with an informative motion graphic design have been reproduced in order to illustrate features and functionalities, and to support employees. Furthermore they were accompanied through a support section, always accessible, with detailed contents.
Crédit Agricole has always been based on its values of closeness, responsibility and solidarity, which it has cultivated for 120 years, and manages its services for 51 million customers worldwide. Following its universal proximity bank model characterized by the close link between retail banks and specialized companies, Crédit Agricole accompanies customers in the realization of their personal and professional projects, through a wide range of specialized services. The Crédit Agricole Group has been established in Italy for over 40 years. The development was consolidated then with the commercial bank, consumer credit, corporate and investment banking, asset management, the insurance sector, and the completion of the range of offers with services dedicated to private banking.