Sideup Reply Company


Logistics Reply is the Reply Group company leader in the provision of advanced Supply Chain Execution solutions developed based on its proprietary Click Reply™ and SideUp Reply™ suites and using the latest technologies available.

Click Reply™ is a solution that can be deployed on-premises or in-cloud, while SideUp Reply™ is a multitenant SaaS solution based on cloud computing technology.

The solutions developed by Logistics Reply have been successfully implemented worldwide and are currently being used by customers in North and South America, Europe, Asia, Africa and Oceania.


  • Design consulting services
  • Custom software development
  • Consulting and modelling of logistics processes
  • Change management
  • Application support & Help desk

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The Logistics Reply product and service offer leads to customer success, thanks to the company's solid experience in designing and developing execution-focussed logistic solutions – developed and created for numerous customers and applied to a wide range of industry and distribution sectors.
The SideUp Reply™ Suite was introduced in 2010 with the launch of the Warehouse Management module. The product has continued to grow, and today includes various modules focused on Visibility and Efficiency.
Visibility: a focus on collaboration along the entire logistics chain. As an incredible enabler that makes it possible to access and share information, the Cloud is a natural platform for collaboration and integration between customers and suppliers.
Efficiency: operational optimisation and real-time control typical of handling and warehousing activities. Thanks to the combination of Cloud and Mobile technologies, these extend beyond the natural boundaries of the warehouse. The simplicity and usability of the SideUp Reply solutions, together with the heterogeneous data acquisition capabilities (images, GPS locations, etc.) facilitate the effective and shared management of operations along the entire logistics chain.

The Click Reply™ Suite consists of several integrated products:
  • Click Reply™ Warehouse Management: a solution for the physical handling of materials and inventory flow management
  • Click Reply™ Yard Management: a solution for the management of lorries and containers within the logistics site (landing yard, receiving offices, cargo doors)
  • Click Reply™ Labour Management: workforce management solution designed to maximise productivity and efficiency
  • Click Reply™ Warehouse Performance: a solution for real-time and self-service guided analysis of warehouse KPIs
  • Click Reply™ Warehouse Billing: a cost accounting solution for warehouse logistics services

Logistics Reply's mission consists of offering solutions capable of guaranteeing full logistic process visibility and traceability, whilst helping customers to integrate with their operational partners, and designing optimised Supply Chain Management models which:
  • Provide products and services in an integrated and monitored way
  • Enhance service levels by controlling logistics costs
  • Support the flexibility demanded by the market
  • Improve percentage of on-time deliveries
  • Reduce order fulfilment lead time
  • Improve stock rotation, while saving on procurement activities
  • Integrate the information systems of trading partners according to business process

Logistics Reply supports its customers through all project phases, guaranteeing rapid time-to-value and long-term quality results. Logistics Reply enhances and optimises the fundamentals of a successful project, via its specialised competencies and quality in:
  • products
  • processes
  • technologies

thanks to the professional, high-value services which integrate the offer provided to its customers.


The skills and the core values of our company:
Products • Processes • Technologies • Innovation
Enthusiasm • Excellence • Reliability • Team Work


38 Grosvenor Gardens
SW1W 0EB London, UK



The SideUp Reply™ modules rely on the new, proprietary LEA Reply (Logistics Execution Architectures) technology platform. LEA Reply facilitates the development of new executive logistics services, enabling the application of next-generation Industry 4.0 technologies.