Marketing Automation describes the use of tools for planning, execution and automation of marketing communication and processes. In other words: It means the optimization of repetitive processes such as lead qualification, follow-ups, cross- & upselling, and regular or triggered communication in order to increase efficiency and reduce costs and resources.
Stand-alone solutions, which aim at one-to-many communication and thus the sending of mass e-mails belong to the past: over the last 20 years marketing automation has become one of the most important goals of modern marketing.
This is due to rising customer expectations as well as an ever-increasing demand for personalized and relevant content with added value: To deliver a personalized experience to each customer individually, you need to gather the right information, set the right triggers and automate campaign delivery and communication – all based on each customer's behavior and interests, with the right content at the right time and within the preferred channel.
The modern solutions of marketing automation provide comprehensive support in the qualification of digital customers. This enables a targeted and personalised approach according to the decision-making process and status of the customer.
Discover the way Like Reply supports its clients' businesses with the planning and implementation of marketing automation strategies.
Discover how Gardner Denver, a world leading industrial manufacturer, and Like Reply implemented Oracle Marketing Cloud products to enable a digital strategy.