Every company has individual structures, target groups and corresponding challenges. A marketing campaign that performs well at one company will work less well at another. Performance marketing is a strategy for making marketing campaigns measurable and optimizing them. Especially in online marketing, performance marketing is an important component, since customer reactions can be made measurable.
Among the most used tools of Like Reply in Performance Marketing are SEO, SEA, email marketing, display, mobile and social advertising and retargeting. Thanks to the enthusiasm for innovative technical solutions Like Reply can also consider, test and integrate the latest developments in marketing.
How is a performance marketing campaign formed? Like Reply follows a tried-and-tested, data-driven approach, based on the analysis and interpretation of the needs of the business and the needs of the client.
Not every channel is effective for every situation or context in which the business operates. Like Reply outlines characteristics and main features of the communication tools most widely used in digital performance marketing.
The achievement of a client's business objectives relies on the correct identification of the KPIs to be monitored. Furthermore the careful evaluation of interactions that have taken place between various communication channels and used in a performance marketing strategy is an important aspect.