Customer Data Platforms (CDPs) are a pre-built system that collects all existing customer data from available data sources and aggregates it into a single database. A CDP integrates with many other marketing systems and platforms and provides this data to other systems, for example for marketing campaigns, customer service and other activities related to customer experience.
While the acronym often appears in the adtech and martech spheres, the use of customer data platforms is not limited to marketing. CDPs have a wide range of functionalities, such as for sales customer support. The goal is to aggregate multiple data sources (online and offline) to create a comprehensive picture of the customer in one place, also known as “single customer view” or “360-degree customer view”.
CDPs can be the fundament of modern efficient marketing automation, understanding the customer journey, data segmentation and analytics, online marketing and advertising solutions as well as real-time personalization.
Like Reply helps companies to evaluate, choose and set up a suitable Customer Data Platform, ensuring the centralization of all data in one place.
Like Reply helps companies to improve their personalization management with the help of Customer Data Platforms. Through personalized customer communication, businesses can acquire and retain customers more easily and effectively.
Like Reply helps companies create detailed customer profiles with Customer Data Platforms. This makes it easier to identify needs and develop effective marketing strategies and campaigns based on real facts rather than preconceived notions.