Digital media and online platforms are becoming increasingly important compared to physical communication and traditional business models. The flexibility and agility of these modern solutions sustainably improve B2B and B2C relationships.
The website, social profiles as well as the general presence on the Internet give the company the opportunity to make important information such as the quality and availability of products or information on delivery and shipping easily accessible. In addition, the customer's relationship with the company can also be strengthened: Contact forms, comments, recessions or even mail communication make it easier for the customer to get in touch with the company.
Like Reply is passionate about the topic of synergy between online and offline consumer behaviour. The boundaries between offline and online shopping experiences are becoming increasingly blurred, not just in terms of analysis, but also in terms of the purchasing process.
Transforming the relationship between dealer and user and using digital channels as a lead generation tool are the challenges the FCA group faced with the Dealer Digital Programme.
The digital transformation of retail networks: a strategic approach to supporting local business communication