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How a Consumer Goods Global Leader Transformed Dark Data into Revenue Growth
Go Reply helped a global consumer goods leader identify revenue opportunities in their contract data using Google Cloud's Generative AI, turning scattered information into actionable commercial insights.
The Project at A Glance
Unlocking value from dark data hidden within a £20 billion procurement portfolio to increase revenue and improve supplier terms.
The Challenge
A global consumer goods company found valuable contract information trapped in unstructured files across its organisation. This "dark data" represented missed revenue opportunities, with manual extraction proving too time-consuming to be practical. The company needed an effective way to address contract misclassification affecting millions in revenue and extract meaningful insights from their extensive contract archive.
Our approach
Go Reply developed Contract Analytics AI using Google Cloud's Generative AI, delivering value far beyond the technology alone. We provided a complete transformation framework that aligned key stakeholders across legal, procurement, IT, finance and business intelligence teams. Our consultants became embedded within the customer's operation, addressing specific departmental needs while keeping focus on revenue recovery. We implemented our proven 90-day methodology—starting with targeted pilots for quick wins, then scaling insights across the contract portfolio, and finally embedding the solution into existing workflows. This approach minimised business disruption while maximising commercial value from previously untapped contract data.
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The Result
The Technology
Industry Impact
Our solution delivered tangible benefits: better oversight of procurement activities, measurable financial returns through improved negotiations, more effective supplier performance monitoring, reduced administrative burden, and stronger risk management through standardised contract language.
Go Reply built a contract analysis system using Vertex AI that effectively handles enterprise agreements. Our solution integrates Document AI with Gemini Pro to manage complex document structures, ensures accurate categorisation, and preserves important relationships between contracts.
This work marks an important step in AI-powered contract intelligence for this global consumer goods leader. The solution creates a foundation for ongoing procurement improvements, transforming previously inaccessible contract information into a valuable resource for commercial decision-making.
Why Go Reply?
As specialists in consulting and digital services, Go Reply offers proven expertise in Google Cloud Gen AI applications, blending technical and business expertise to create adaptable AI systems that deliver practical insights and market edge.
Our Insights
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Go Reply, a Reply group company, is the trusted partner for embracing digital transformation with the power of Google Cloud. Our specialisation translates into a wide range of cutting-edge services: cloud transformation - we guide companies in the digital era, successfully migrating workloads to the cloud; modernising applications - we optimise existing applications for better performance and greater agility; cloud data & AI - we harness the power of data and artificial intelligence to generate strategic insights; Machine Learning and Generative AI - we bring AI to the heart of business processes to improve efficiency and stimulate innovation. As Google Cloud's official Managed Service Provider, we have partnered with leading companies in various industries. This allows us to offer comprehensive and proactive support to accelerate digital transformation and business success.