Case Study

AI writes city history

Hagenow uses artificial intelligence for efficient, legally compliant city marketing - and shares the solution with other municipalities.

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How Hagenow is setting new standards in smart location marketing

The challenge

Intelligent, consistent, and legally compliant content creation

As part of its smart city strategy, the city of Hagenow aimed to modernize its public image. The goal was to produce editorial content, newsletters, speeches, and campaigns more efficiently - while maintaining consistent style, tone, and strict data protection standards.

Employees without a marketing background should be able to create high-quality content. At the same time, all processes had to comply with the EU AI Act and municipal data protection regulations.

The solution

An AI-based authoring and editing system

Together with the experts at Go Reply, Hagenow developed a secure and scalable AI-based editing system that simplifies and accelerates the creation of marketing materials.

Two specialized AI agents now support city employees in producing 15 different types of content - from location profiles and press releases to social media posts - ensuring quality, consistency, and compliance.

Text Coach

Guides users step by step through the content creation process, asks targeted questions, and provides clear answer options. The result: accurate, error-free, and publication-ready content in just a few minutes.

Content Strategist

Supports planning, adaptation, and reuse of existing content. It understands target audiences, formats, and tone of voice, ensuring consistent communication across all channels.

The development

Relevant and secure

From the outset, the solution was designed with a strong focus on data protection, traceability, and controlled knowledge use. Both AI agents work exclusively with verified, municipally relevant content and predefined narrative formats.

Each response follows clearly defined dialogue paths aligned with legal requirements and communication goals making the creative process transparent, auditable, and secure within the municipal framework.

Completely in your own cloud environment

All components run in Hagenow’s isolated Google Cloud environment, including encryption and access controls that meet the highest security standards.

Flexible open-source technology

The solution is based on LibreChat, fully customizable, and avoids vendor lock-in ensuring long-term independence for the municipality.

Quick to implement

Thanks to fully automated deployment, the system was operational within just a few days - no tedious manual setup, just “deployment at the touch of a button.”

The result

A blueprint for the public sector

Hagenow has created a solution that has impact far beyond its own city. The system serves as a practical, legally compliant blueprint for municipalities looking to implement digitalization without high investment costs or specialized expertise.

Clear processes, documented data protection standards, and a modular architecture make the solution easy to adapt and reuse, positioning Hagenow as a true role model for the public sector.

Efficient

Content is created in minutes instead of hours without compromising quality.

Secure

Runs entirely in an isolated Google Cloud environment, keeping all data and applications fully under municipal control.

Transferable

A standardized implementation process enables rapid adoption by other cities.

Flexible

Open-source architecture allows for individual customization and future expansion.

Fast

Fully automated deployment delivers a ready-to-use system in days rather than months.

Exemplary

Hagenow demonstrates that even small municipalities can lead innovation with measurable benefits for administration, citizens, and the region.

Hagenow

Hagenow is a small town in western Mecklenburg-Western Pomerania with a population of around 12,000. Part of the Ludwigslust-Parchim district, the town combines historic buildings with modern infrastructure and offers a high quality of life, diverse educational and leisure opportunities, and a vibrant cultural and community scene.

Go Reply

Go Reply, as part of the Reply Group, is a Google Cloud Premier Partner offering services in the following areas: Cloud Strategy and Migration, Cloud Hosting, Big Data, Machine Learning, Generative AI, PCI/ISO Compliance and Security Management, Productivity Services and fully managed services around the clock that support business-critical applications.