The customer’s website previously had an extremely complex architecture and older technology that required months before changes could be implemented. The architecture also included many different systems that required new developments. Overall, it required very precise project planning right from the start. Additionally, they were looking for a scalable solution that enabled easy roll-out possibilities for new websites in different countries and in different languages.
The solution was a single platform for all markets with a highly configurable front-end. Arlanis Reply also implemented comprehensive search engine optimization (SEO) measures to ensure that the website is well ranked in the search engines. The solution combines a Cloud App (on Heroku) along with several Content Management Systems for front-end elements, administration tools (Salesforce) and service-oriented structure for data sources. This enables the content to be seamlessly displayed in real-time onto the website on the front-end. Results allow changes to be made with a click of a button within minutes, compared to months on the previous system. It also allows troubleshooting without downtime nor the entire website going offline.
A Sales Cloud component was also included as an object model to configure the markets with a planned wizard function. This accelerates all processes if a new market is to be “created” quickly. Even in different languages, with particulars like the view of the front-end can be adjusted without much effort, allowing for a highly scalable possibility for multiple domains. Through all these measures, Arlanis Reply was able to establish a comfortable User Interface, along with a secure connection, for both the client and the end customers.