GDPR compliance was a major topic for the company, in which two aspects above all play a role:
As part of the Salesforce family, Marketing Cloud integration was easy to implement. The different clouds function seamlessly together in Salesforce, and Marketing and Sales Cloud is no exception. Especially using these two together enables automation for highly personalized content at mass scale, based on customers’ interests and engagement behaviors. Every communication now includes dynamic content, which is content personalized to customer’s attributes, along with pre-defined customer journeys. This means in order to create a highly personal experience, the new automation processes interact with customers specifically based on their status and engagement behaviors.
To enable continuous CRM data exchange between multiple Sales Cloud organization in connection to Marketing Cloud, Arlanis Reply established a linkage using Marketing Cloud Connect. Arlanis Reply was thus able to achieve the synergy effects for the company and their needs by using our experience on cross-cloud projects (like Sales-, Service- and Marketing Cloud). Finally, to enhance the capabilities in campaign management (from planning, to execution and reporting), Heroku was used for cross-cloud implementation between Marketing Cloud and Sales Cloud.