05.01.2021 / Companies Digest

Press Article

Creating Emotional and Unique Shopping Experiences with Digital Commerce

Susanne Zander, Partner at Syskoplan Reply and Reply “Digital Commerce” Communities of Practice Lead, explains why companies must embrace hyper-personalisation and 'micro-moment' technologies to ensure their e-commerce strategy is capable of successfully navigating the disruption of the Coronavirus. Read more in Companies Digest.

11.11.2020 / Online

Event

SAP Impulses for Digital Consumer Goods Companies

On 11 November 2020 4brands Reply participates in the online series "SAP Impulses for Digital Consumer Goods Companies". The experts give an insight into SAP Data Warehouse Cloud for the integration of external data sources using the example of crawled promotion prices.

08.10.2020 / IT Pro

Press Article

How Liberty navigated a site relaunch during a pandemic

In Reply's latest article in collaboration with IT Pro we take a look at how Threepipe Reply helped the iconic department store and retail brand, Liberty, navigate a site relaunch during the pandemic. Learn more about the challenges and opportunities for growing online retail in 2020.

07.10.2020 - 08.10.2020 / Live Event

Event

Netcomm Forum 2020

Reply participates in the digital edition of Netcomm Forum Live, a fair dedicated to the world of Fashion & Lifestyle and Food & Grocery. The appointment includes two days during which participants will be able to learn about, discuss and redesign their digital and distribution strategies in the Retail & E-Commerce, Ai & Data Intelligence, Payment, Logistics, Legal & Fiscal and Esport areas.

Digital Marketing

Best Practice

CRO: Digital marketing strategies in the luxury sector

Conversion Rate Optimization (CRO) is becoming one of the most relevant practices in the whole digital marketing ecosystem. Over time, it has been an often neglected activity, whose knowledge and application was limited to a very small audience of industry experts. Like Reply has developed and implemented an advanced analytics solution to track customers' digital behaviour with the aim of optimising the conversion rate of web views into final purchases.

SELEX

Case Study

Selex strengthens eCommerce infrastructure with AWS Cloud

Storm Reply, an AWS Premier Consulting Partner, supported the Selex Commercial Group, starting from the early stages of migration to the company's day-by-day operations, through an active DevOps service based on the customer’s specific requirements.

22.01.2020 - 23.01.2020 / Berlin

Event

4brands Reply at LZ Open 2020

4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.

Human machine interfaces

Best Practice

Smart Retail, take a photo and buy

Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.

18.09.2019 - 19.09.2019 / Essen

Event

ECR Tag 2019 with 4brands Reply

Find out about the future trends in offline and online retailing and meet the consumer goods experts from 4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.

Analytics Assistants

Best Practice

DASHBOARDS: THE NAVIGATION SYSTEMS OF DIGITISATION

Top decision-makers in retail companies with a digital commerce strategy often lack the appropriate control mechanisms to actively guide their company through the digital transformation. Analytics assistants offer support, which should offer the business world the same comfort as we already enjoy as consumers in the digital shopping world.

04.02.2019 / A1 Retail

Press Article

OMNICHANNEL – THE FUTURE OF B2C TRADE

How can you make sure you’re offering your customers the perfect customer experience? It sounds simple: the more channels customers use when buying a product, the more they spend. Find 4 tips by Triplesense Reply.

23.01.2019 - 24.01.2019 / Berlin

Event

LZ Open 2019: Meeting Point for the Food and Beverage Industry

4brands Reply, the consumer goods specialist of the Reply Group, is partner of the LZ Open in Berlin from 23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.

19.02.2019 - 21.02.2019 / Düsseldorf

Event

Visit EuroCIS 2019 – Technology never sleeps

Meet the experts from Portaltech Reply and Syskoplan Reply at SAP's booth at EuroCIS, the leading trade fair for retail technology. The focus of the booth lies on topics such as Omnichannel Retail and Intelligent Stores.

19.09.2018 - 20.09.2018 / Wiesbaden

Event

4brands Reply at ECR Tag 2018

With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.

30.10.2018 / Hamburg / Munich / Cologne

Event

REPLY INSIDER BOOTCAMPS: RETAIL X

Megatrends such as Personalised Commerce, IoT or Data Driven Enterprise have great potential for disruptive changes in retail. In order to adapt to this world of new retail, it is necessary to constantly visualise the Customer Experience, exchange ideas with other experts and develop ideas together. This is what the Retail X Bootcamps are for.

HAMBURG 30.10.2018

MUNICH 13.11.2018

COLOGNE 21.11.2018

22.02.2018 / London

Event

Automated Commerce: Friend or Foe?

Retail Reply is hosting a forum on Automated Commerce in London on 22 February 2018. The event highlights some of the most pressing questions with regard to automation in commerce and provides an extensive view on the topic with expert speakers from various sectors.

Sales Success

Best Practice

The three components of Sales Success

Competitive advantage and survivability in retail will depend on exceeding customer expectations, through gathering the right insights, intelligently applying automation and maximising the potential of your employees. Avvio Reply and Retail Reply support retail companies to leverage the opportunities offered by advanced technology to create compelling customer journeys while ensuring that the companies’ employees are integrated in the change process.

22.01.2018 - 23.01.2018 / Berlin

Event

LZ OPEN 2018

4brands Reply, the consumer goods specialists within the der Reply group, is joining as a partner the LZ open, taking place on 22-23 January in Berlin. The new industry event hosted by Lebensmittel-Zeitung connects the most important decision makers of retail and FMCG sectors. More than 300 top decision makers are arguing about „Mission Trade – How Trade and Industry Manage the Digital Transformation“ and share their experiences.

13.09.2017 - 14.09.2017 / Cologne

Event

dmexco 2017

Reply is represented at dmexco in Cologne, on 13-14 September 2017, in the Expo Special WORLD OF EXPERIENCE. This innovation hub for marketing-communication and technology highlights connected products, new consumer experiences and innovative business strategies.

15.05.2017 - 17.05.2017 / Ayrshire, Scotland

Event

NG Retail Summit

Retail Reply will be attending the NG Retail Summit in Scotland. The event will bring together, senior retail decision-makers and business leaders from across the continent to share experiences, discuss current challenges – and find pragmatic solutions to help deliver meaningful results.

04.05.2017 / London

Event

The GDPR and Retailing: Consent, profiling and disruptive technologies

Data Reply and Twice Reply take part in The GDPR and Retailing: Consent, profiling and disruptive technologies event in London on 4th May 2017.

23.02.2017 / London

Event

First 2017 Forum on Trust

Retail Reply hosts the First 2017 Forum on Trust. The event is an opportunity to discuss trust in retail, key challenges arising from digital innovation, and implications for business in 2017.

28.07.2016 / MyCustomer

Press Article

Omnichannel and the evolving role of bricks-and-mortar

What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy any product online and have it delivered to their doorstep within a couple of days? Jason Stanard, Partner at Retail Reply, explains that the overwhelming majority of shopping experiences include at least one digital element – the phone. Even if a retailer doesn’t have a digital screen in-store, it’s still par​t of an omnichannel shopping experience​.​

20.09.2016 - 22.09.2016 / Nuremberg

Event

DSAG Annual Congress 2016

Once again Reply is represented at the DSAG Annual Congress 2016, taking place on 20-22 September in Nuremberg, Convention Center. Following the motto "Business Transformation out of the plug socket", the biggest meeting of German SAP users will focus on the challenges of transformation of business processes and even entire market models.

18.07.2016 / Trust and Retail

News & Communication

Reply's research shows that trust can be built by end-to-end Customer Experience excellence

What role does trust play in the relationship between consumers and retailers? And how has this been affected by digital transformation? Reply, which specialises in the design and implementations of solutions based on new communication channels and digital media, has conducted a research to understand the impact of trust on brand loyalty in this digital age.

21.09.2016 - 22.09.2016 / Berlin

Event

ECR Day 2016

4brands Reply takes part in the ECR Day 2016, the leading congress of the German consumer goods industry, held in Berlin on 21-22 September2016.

29.06.2016 - 30.06.2016 / Düsseldorf

Event

ECR live!

4brands Reply takes part in ECR live! taking place in Düsseldorf, 29.-30. June 2016 and focussing on Category Management and Shopper Marketing.

07.06.2016 - 08.06.2016 / Bielefeld

Event

SAP Forum for the Consumer Goods Industry

4brands Reply takes part in the SAP Forum for the Consumer Goods Industry in Bielefeld from 7 – 8 June 2016.

27.04.2016 / A1 Retail

Press Article

The future of Retail

How will retail evolve over 2016? Jason Stanard, Partner at Retail Reply​, speaks about the future of Retail. To engage customers, it’s critical for retailers to think first about the conversation​, not the channels. Customers expect to recognise them and their history regardless of the touchpoint used.

04.04.2016 / Information Age

Press Article

A Retailer's guide to Cyber security

Retail is in the top five most frequently targeted industries when it comes to cyber-attacks. Daren Ward, Partner at Retail Reply, examines top information security threats faced by the retail sector and the trends resulting from them.​

29.03.2016 / Digital Marketing Magazine

Press Article

Give your customers "MeCommerce" not eCommerce

Retailers should use​ business data to provide customers with relevant, contextualised digital experiences which truly deliver the potential and ethos of the brand. In this context, MeCommerce has a clear aspiration: to ensure that customers are pampered individually through bespoke and personal one-to-one relationships and experiences, making them both engage in a brand’s values, while feeling a unique part of the brand’s world.​

07.04.2016 - 08.04.2016 / Rome

Event

Dimensione Cliente 2016

Reply takes part in Dimensione Cliente, the ABI institutional event on Retail dedicated to the relationship between the Bank and the Retail Customer, now in its tenth edition. Reply holds the speech "Millenials and Banks: “disintermediation” risk or incentive to innovate the sector?".

07.03.2016 / Customer Experience Magazine

Press Article

Five Customer Experience Trends to Turn Into Reality

Customer experience seems to be the hot topic for business wishing to compete on more than just brand, product and price. Dominic Stinton, Partner at Open Reply​, describes his top five trend predictions for how customer experience delivery will evolve in the near future.

19.01.2016 / Digital Marketing Magazine

Press Article

How Total Data Can Overcome Retail Challenges

With the recent growth of Big Data, it is vital for retailers to consider their ‘total data’ and understand the touchpoints, not only the collection of data but also how and where intelligence needs to be delivered in order to solve critical business problems. Daren Ward, Partner at Retail Reply​, discusses how recognising the feedback loops and creating a capability-based plan are the keys to maximising the benefits of Big Data.