Consumer goods manufacturers are slowly moving in the direction of Demand Sensing and Customer Responsiveness. At the same time, they need to provide real-time profitable answers to dynamic consumer demand in relation to their supply chains. And this means the rising expectations of all participants need to be fulfilled in online and offline business, both of which are starting to merge.
This, in turn, requires an intelligent linking of knowledge about the customer with the findings from the supply chain. Only in this way will consumer goods manufacturers be able to reduce their lead times and product introduction times significantly. At the end of the day, it’s all about transforming the previous, linear supply chains into customer-oriented demand networks, which is no small task.
In doing so, demand information is retrieved using a continuous stream of new signals from a wide variety of sources. Sources such as trade partners, wholesalers, shopping websites (e.g. Amazon), consumers themselves or even the Internet of Things (IoT).
Only after orchestrating a network of internal and external partners will it be possible fulfil demand precisely and as requested.
By tackling these issues in a holistic manner, it is possible to implement production processes in a more demand-based manner than before. Optimised capacities and just-in-time production help to ensure the availability of goods while reducing storage costs. A ‘real-time’ demand driven supply chain can help companies to impress their customers on an ongoing basis and establish and expand customer relationships in a sustainable and profitable manner.
Based on our many years of expertise in professional process consulting and system integration in the consumer goods industry, we can bring you one important step closer to this. We utilise the latest SAP technologies, such as S/4 HANA and IBP (Integrated Business Planning), and can help you to align your core processes with the growing requirements.
On the basis of this, some companies that have implemented these changes have already been able to significantly improve important key figures of their business, such as*:
**Source: 2017 SAP SE or an affiliate company
These examples make it clear that a meeting with us could definitely be worthwhile for you. Don’t hesitate to