4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.
4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.
As part of the Reply Group, 4brands Reply also has access to a comprehensive portfolio and the know-how of over 8,400 experts.
Creating customer experiences is an important success factor in sales and marketing. The customer experience experts at 4brands Reply support the development and implementation of innovative solutions.
Changes in markets, in the global economy and new technological achievements are completely redefining the competitive field. To meet these challenges, 4brands Reply offers expertise and project experience for individual solutions with SAP S/4HANA in the consumer goods industry.
In the consumer goods industry, supply chain management is all about managing the logistics chain, from suppliers to customers, so that desired products arrive at the right place at the right time. With holistic technical solutions 4brands Reply takes the supply chain in the consumer goods industry to a new level.
Data-driven companies are the future. It is crucial to integrate all internal and external data sources via an intelligent data platform. The data platform and analytics experts of 4brands Reply help to build the data basis for analyses and support the generation of real insights from the data.
The webinars of the 4brands Reply experts provide insight into smart solutions for the consumer goods industry. Choose between different topics along the digital value chain.
Sales representatives spend many hours every day travelling to customers. In order to increase the efficiency and the degree of automation of route planning, 4brands Reply developed a tour planning solution that enables a complete integration of data into different CRM platforms and supports both cloud systems such as SAP Customer Experience and on-premise systems.
SAP Inspire for SCM Planning highlights all topics related to
supply chain planning on 11 May 2022. The 4brands Reply experts are represented at SAP Inspire with their presentation "Demand Driven Supply Chain – Success Factors for Consumer Goods Manufacturers" and provide information on how they can support the transformation in planning with digital innovations.
Digital change creates opportunities, but also new requirements and challenges. In these
knowledge sharing sessions Reply presents SAP’s cloud solutions for current requirements. Reply experts explain how to make business, data, contact and communication with customers more efficient using
AI and cloud solutions from SAP.
In-keeping with the well-known slogan “Quality in a Square", the family-owned company, together with 4brands Reply, is setting its sights on digital and future-oriented sales with the SAP Sales Cloud.
"AI Store check" is an application which allows sales representatives to automatically perform shelf surveys – all they need to do is create photos of the shelves with the app and upload them to the cloud. An
AI is then used to perform an analysis.
One of the important building blocks in sales is identifying and finding new customers.
4brands Reply and
Macros Reply have facilitated the acquisition of new restaurant customers for a client. With the help of RPA and web scraping, previously tedious manual work was automated.
Gartner, a leading IT research and strategic consulting firm, has positioned Reply among the leaders in their Magic Quadrant for CRM and Customer Experience (CX) implementation services worldwide.
Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the fast-moving consumer goods (FMCG) sector since the beginning of the COVID-19 outbreak.
A leading wholesaler has chosen a new approach to more efficient customer management with the support of
4brands Reply: The path went from an on-premise to a CRM solution based on
SAP C/4 HANA Sales Cloud.
Zentis achieves automation and transparency to better calculate pricing models for customers. Complex pricing models were creating excessive work and complexity for the sales and account teams at Zentis, driving it to identify an optimised IT solution. SAP Business Warehouse provides a homogeneous database that simulates conditional scenarios to support Zentis in planning pricing models with its clients.
With Smart Glasses and the Android based App, sales representatives can detect the status quo easily and faster at POS: they have their hands free and the products will be shown in the right sequence. Now, they save time and benefit from the information gathered during the visit, which is more reliable than the current process. Furthermore, they can identify abnormalities on the shelf more easily.
Empty shelves, a shop filled with customers and no resupply in sight: Every retailer's nightmare. Empty shelves frustrate shoppers and lead to sales losses for manufacturers and retailers, which amount to roughly one billion Euro a year according to current studies. 4brands Reply is developing the "connected shelf" – an intelligent, fully-networked shelf.
For Peter Kölln GmbH & Co. KGaA an inaccurate raw material planning is now a thing of the past. 4brands Reply has developed for the former Köllnflockenwerke a smart solution for multi-stage production planning based on SAP APO.
The elegant bottles in the sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous CRM solution with the leading consumer goods customer management and mobility software platform implemented by 4brands Reply.
Category Management is a time-consuming process, that keeps CM employees from focusing on tasks actually assigned to them.
Mapping Efficient Consumer Response to an integrated SAP system landscape In the CM area, 4brands Reply provides the solution.
Find out more about “Efficient Consumer Response” at the virtual ECR Day 2020, the congress for the retail and consumer goods industry, on 30 September 2020 and visit
the experts from 4brands Reply at their virtual booth.
The following apps of 4brands Reply are listed in the SAP App Center:
- Marketing Data Hub 4CE- Connected Shelf- Smart POS Category Management
In this webinar held by
4brands Reply attendees have learnt why transparency of your business processes and the right insights into company data are important to make better decisions.
4brands Reply, the consumer goods specialist of the Reply Group, presents "AI Store Check" on 22 and 23 January 2020 at the LZ Open in Berlin at booth number 11. The annual kick-off event of the Lebensmittel-Zeitung networks the most important decision makers from the retail and FMCG industries.
Find out about the future trends in offline and online retailing and meet the consumer goods experts from
4brands Reply at ECR Day 2019 - the congress for the retail and consumer goods industry - on 18 and 19 September 2019 in Essen at booth No. 32.
A room for innovations, designed to stimulate creativity and create sustainable solutions.
Germany - Reply's Design Thinking Labs for
INDUSTRY 4.0 and
DIGITAL TRANSFORMATION provide spaces for co-creative developments in interdisciplinary teams to develop innovative products, solutions, services and business models based on groundbreaking technology.
The SAP Forum für die Konsumgüterindustrie takes place in Krombach on 9 and 10 September 2019.
On 11 and 12 September 2019, the SAP Business Data and Analytics information days give you first-hand information on what constitutes an intelligent data and analytics strategy. 4brands Reply and Blue Reply are among the specialists on this topic at the event.
SAP NOW 2019 takes place in Berlin on March 13 and 14. Reply participates with a booth where you can learn more about the SAP portfolio of
4brands Reply, Portaltech Reply and
Syskoplan Reply. Also, join us for our workshop on China Commerce.
4brands Reply, the consumer goods specialist of the Reply Group, is partner of the
LZ Open in Berlin from
23 to 24 January 2019. The annual kick-off event of the Lebensmittel-Zeitung brings together the most important decision-makers from the retail and the FMCG sector.
DSAG-Jahreskongress will take place at the Congress Center Leipzig from 16 to 18 October 2018. With a broad portfolio of topics ranging from various SAP solutions such as SAP C/4 HANA or Leonardo to trend topics such as Data Driven Intelligence and Process Automation to topics from the consumer goods industry,
4brands Reply, Blue Reply and
Syskoplan Reply are present at the event with an own booth.
With over 800 participants, ECR Tag is the leading trade congress of the German consumer goods industry. 4brands Reply is represented as gs1 Germany Solution Partner with its own booth. On September 19, Heiner von Brachel, Senior Manager at 4brands Reply, will talk in the "Customer Journey 4.0" forum about how smart data and digital tools can improve sales potential.
GS1 Solution Partner, 4brands Reply has access to an extensive and competent network of service providers and get information on the development of standards early on. Our customers profit from suatinable solutions, based on GS1, ready to use solutions along the entire value chain and enhanced investment security due to project experience over many years.
To enable brand manufacturers to plan their distribution and marketing activities in a more targeted manner, 4brands Reply developed an innovative industry solution for SAP customers, which it is further developing on an ongoing basis.
With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production information for consumers in a way that allows it to be accessed on the Web via product barcodes or straight off the shelf. A dialog with the consumer can be carried on via a cellphone, whenever and wherever the consumer wants.
4brands Reply will be a partner at the 12th SAP-Forum für die Konsumgüterindustrie which will take place on 11 and 12 September 2018. Listen to practical reports and discuss the future of the consumer goods industry in person with IT and industry experts from selected companies.
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