In practice Category Management processes too frequently receive insufficient support from IT. CM employees work autonomously with tools such as Excel and shelf space optimization software. Category managers spend most of their project time on clearing and data management of scanner and market research data. This time-consuming process keeps CM employees from focusing on tasks actually assigned to them: the optimization of product ranges and retail shelf space.
In the area of Category Management leading name brands work closely with retail partners in order to be able to present their customers the best possible product range on the store shelf. Optimized procurement, integration and processing of data such as budget and trade panel data from market research institutes and POS scanner data are decisive to business success. In practice, Category Management processes frequently receive insufficient support from internal IT departments. The area of category management works independently, using tools such as Excel or software from market research data suppliers. An elaborate process which leaves the category manager insufficient time for the work actually assigned to him – optimizing product ranges:
Mapping Efficient Consumer Response to an integrated SAP system landscape In the CM area, 4brands Reply follows a close-loop approach based on an eight-step ECR process. Efficient Consumer Response defines how the manufacturer and retailer work together in an ongoing process, adding value to the consumer along the entire supply chain. ECR starts with automated updating of information from various data sources such as Nielsen market research data or retail trade partner scanner data in the manufacturer's BW system:
Your IT benefits from integration within the SAP landscape:
Consumers, trade partners and your company all benefit equally:
The 4brands Reply consulting team is highly qualified and possesses extensive industry-specific knowledge and IT expertise. We are an authorized SAP Special Expertise Partner for the consumer goods industry. With our innovative solutions we have made a name for ourselves as a reliable and competent IT partner for well-known players in the consumer goods industry. Our approach is customer-centric. Instead of focusing on individual business processes, we place a strong emphasis on holistic integration of the solution into your company's processes. At the same time we are not dependent on one IT platform because of our close partnership with Accenture CAS AG on the CPWerx Demand Side Management application suite.