Using Scrum to achieve success

How an agile project approach enables high dynamics

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Traditional approaches hinder dynamism

Today's competitive environment has become faster, more impatient and more technical. Progress must be driven quickly, reviewed and adjusted without sacrificing quality. A traditional project approach, in which products are developed from start to finish according to a predefined plan using the waterfall method, is therefore no longer appropriate. The reason for this is short-term changes, which are associated with high effort and high costs.

Agile project approaches are efficient

In the ongoing process of fast-paced IT in the environment of complex requirements, the agile project approach is on the rise. The most concise advantage is that individual steps in the project build on each other and therefore the elements of the final product work coherently with each other and yet are developed flexibly. 4brands Reply implements customer projects based on the agile project methodology Scrum. Due to the high dynamics, it is possible to implement new requirements and emerging customization requests at short notice.

The whitepaper introduces the agile project method Scrum and the project workflow at 4brands Reply

Agile instead of traditional: agile ways of working and their advantages for projects compared to traditional methods
The process of the agile project approach according to Scrum: An agile project approach is incremental and iterative
Agile project flow at 4brands Reply: Delivering results with the highest possible value with targeted customer focus

4brands Reply

4brands Reply specializes in the consumer goods industry and supports companies in the design of their individual digital transformation processes with innovative IT technologies. 4brands Reply's approach focuses on the consumer with his Customer Journey, which covers the entire value chain of the company. The offer includes process consulting and system integration for the core areas of Customer Experience Management, Revenue Growth Management, management of Demand-driven Supply Chains, Enterprise Management and management of a Digital Data Platform.