IoT in touch with the stationary retail takes field service processes to the next level


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On Shelf Availability (OSA) is a basic prerequisite for satisfied shoppers. However, according to surveys by the ECR Community, the retail and consumer goods industries are far from ensuring almost complete availability of products on the shelf. Instead, Out of Shelf (OOS) rates ranging from 7% on average to over 30% are costing the industry dearly. To avoid OOS, IoT technologies at the Point of Sale are becoming more prevalent. Through continuous monitoring of the shelf stock combined with the use of artificial intelligence, impending shelf gaps are detected early enough so that new products can be stocked in time. A unique shopper experience ensures sales growth for retailers and consumer goods manufacturers.


The smartREX software solution developed by 4brands Reply uses smart shelf technologies to optimize visit control in the field service. The permanent monitoring of the shelf situation replaces the obligatory data collection of key figures such as facings or placements, which influence the Perfect Store Score. The sales representatives can optimize their visits regarding the expected sales success and concentrate fully on sales activities on site in the outlet. When planning their routes, they are also supported by Reply Routes, the intelligent route planning system developed by 4brands Reply. This results in efficiency gains in the field service and the environment also benefits from reduced CO₂ emissions.


  • The situation at the Point of Sale: On Shelf Availability for satisfied shoppers
  • Implementing Perfect Store concepts: How the field service can fully exploit sales potential thanks to automated shelf monitoring
  • Conclusion: IoT in shelf creates a Win-Win-Win situation for shoppers, retailers, and consumer goods manufacturers

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    4brands Reply specializes in the consumer goods industry and supports companies in the design of their individual digital transformation processes with innovative IT technologies. 4brands Reply's approach focuses on the consumer with his Customer Journey, which covers the entire value chain of the company. The offer includes process consulting and system integration for the core areas of Customer Experience Management, Revenue Growth Management, management of Demand-driven Supply Chains, Enterprise Management and management of a Digital Data Platform.