POTENTIALS WITH PRICE SENSING

4brands Reply shares how to surpass the competition
with smart digital practices

Download Whitepaper

Download Whitepaper

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

CLEAR FOCUS ON THE
ONLINE MARKET

The Fast Moving Consumer Goods (FMCG for short) sector, i.e. goods for everyday use characterized by rapid product rotation, has experienced a significant shift towards online purchases (eFood) as a result of the Corona pandemic. According to forecasts by leading market research institutes, this boom will continue in the future. Stationary retail is countering the popularity of online purchasing with Click & Collect offerings and online supermarkets, which are experiencing major growth.

GENERATE SUSTAINABLE INSIGHTS

Using the Price Sensing framework pioneered by 4brands Reply, sustainable insights on end-user prices can be generated. The solution creates added value for Trade Promotion Management & Optimization, Demand Planning & Sensing, Perfect Store and many other application areas.

THE CONTENTS OF THE WHITEPAPER AT A GLANCE

  • Online food retailing is booming - eFood is on the rise
  • Added value with Price Sensing: 4brands Reply's two-part approach
  • Conclusion: The digitalization of in-store retail opens new opportunities for obtaining information in the FMCG industry

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    4brands Reply

    4brands Reply specializes in the consumer goods industry and supports companies in the design of their individual digital transformation processes with innovative IT technologies. 4brands Reply's approach focuses on the consumer with his Customer Journey, which covers the entire value chain of the company. The offer includes process consulting and system integration for the core areas of Customer Experience Management, Revenue Growth Management, management of Demand-driven Supply Chains, Enterprise Management and management of a Digital Data Platform.