Logistics Reply provides SGM with a cloud-based, service-oriented software solution designed to support the distribution of appliances across the Italian territory.

The solution supports the entire SGM distribution network (consisting of Hubs) with: check-in of incoming goods, registration of serial numbers and defects, printing and application of recipient labels, check-out and addressing of packages to end customers.

The goal of the project was to implement a triangulation between clients, SGM and suppliers: the order is to be shipped directly from the vendor to the end customer.


SGM Distribuzione, based in Forlì and an integral and fundamental part of the Expert Italia Group, is the largest Italian company which specialises in the distribution of consumer electronics, appliances, gifts and household items. Founded in 1935 by Vittorio Silvestrini, the company has grown considerably, successfully establishing itself in a sector that is subject to continuous change. Today, SGM Distribuzione has more than 1,900 employees, 81 megastores in the retail channel, over 120 affiliates in the distribution channel, an online sales channel, a central logistics platform of over 27,000 square metres and Hubs distributed throughout the Italian territory dealing with home installations. The result is approximately 14 million items sold each year.

SideUp Reply™ HUB for deliveries

"An easy, simple and fast solution...

...that made it possible to minimise the economic investment...

...all data is centralised...

...the next step is to handle the management of ‘last mile’ deliveries"


SideUp Reply™ is warehouse management, inventory, cross docking, track & trace and logistics of point of sale in web mode.