Best Practice

TINA: the AI agent for the banking sector

Cluster Reply's solution Target and INsight Agent (TINA) supports financial advisors in providing timely and personalized advice, analyzing data and automatically suggesting the most suitable product for each client, thanks to a proactive agent based on Copilot Studio.

THE CHALLENGE

Offer proactive, customer‑focused banking guidance in real time to support informed financial choices

Timeliness as a competitive factor

In the banking industry, the value of consulting depends on both the quality of the relationship with the client and the ability to recognize their needs as they arise. Timely identification of these needs allows the manager to intervene with relevant and effective proposals.

Providing financial advisors with tools that allow them to quickly identify the most relevant opportunities is essential for transforming available information into concrete actions. This way, it is possible to make commercial action more effective and strengthen the relationship with the client over time.

THE SOLUTION

TINA: the intelligent and predictive consultant

The solution developed by Cluster Reply introduces a proactive agent, Target and INsight Agent (TINA), created with Copilot Studio and integrated with existing banking systems and data. The agent supports managers throughout the entire consulting process, automatically identifying the most relevant clients and suggesting the most appropriate business actions. The integration with Microsoft Teams and Microsoft Dynamics 365 ensures a smooth and immediate experience, facilitating daily adoption and use by managers.

Active 24/7

When a new asset is uploaded to the system, TINA automatically analyzes it, identifies compatible clients, and prepares the next actions. The information is immediately available in an Adaptive Card on Teams, ready for use.

Alongside the financial advisors

Through a voice command, the consultant requests information and immediately receives a complete overview of the portfolio and the client's history.

Reacts in real time

TINA detects real-time changes and autonomously updates investment proposals, identifying new opportunities that are presented to the advisor.

Turn every opportunity into tangible results

Trust Cluster Reply and activate an advanced consulting model that supports managers with targeted insights, enabling them to provide an effective, fast, and personalized service that delivers value for the customer.